Cost-Effectiveness of Follow-Up Strategies in Improving the Response Rate of Mail Surveys

Industrial Marketing Management

Volumn 27, Issue 2, 1998, Pages 127-133

  Fox, Christine M ^a   Robinson, K Lynne ^b   Boardley, Debra ^b  

^a UNIVERSITY OF TOLEDO   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000486489     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(97)00043-6     Document Type: Article

References (29)

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