-
1
-
-
9144237577
-
Heavy-medium-light users sufficient for segmentation?
-
ANDERSEN, C. and NIELSEN, S.O. 1981. Heavy-medium-light users sufficient for segmentation? European Res. 9(3), 91-100.
-
(1981)
European Res.
, vol.9
, Issue.3
, pp. 91-100
-
-
Andersen, C.1
Nielsen, S.O.2
-
2
-
-
0041047252
-
Can demographic profiles of heavy users serve as surrogate for purchase behavior in selecting TV programs?
-
ASSAEL, H. and POLTRACK, D.F. 1994. Can demographic profiles of heavy users serve as surrogate for purchase behavior in selecting TV programs? J. Advertising Res. 34, 11-17.
-
(1994)
J. Advertising Res.
, vol.34
, pp. 11-17
-
-
Assael, H.1
Poltrack, D.F.2
-
3
-
-
0035534401
-
Nonparametric analysis for trinary sensory data
-
BEST, D.J. and RAYNER, J.C.W. 2001. Nonparametric analysis for trinary sensory data. J. Sensory Studies 16(3), 249-260.
-
(2001)
J. Sensory Studies
, vol.16
, Issue.3
, pp. 249-260
-
-
Best, D.J.1
Rayner, J.C.W.2
-
4
-
-
0037626049
-
Using Anderson's statistic to compare distributions of consumer preference rankings
-
BROCKHOFF, P.B., BEST, D.J. and RAYNER, J.C.W. 2003. Using Anderson's statistic to compare distributions of consumer preference rankings. J. Sensory Studies 18(1), 77-82.
-
(2003)
J. Sensory Studies
, vol.18
, Issue.1
, pp. 77-82
-
-
Brockhoff, P.B.1
Best, D.J.2
Rayner, J.C.W.3
-
5
-
-
3743067767
-
A search for constants: The heavy user revisited!
-
COOK, V.J. and MINDAK, W.A. 1984. A search for constants: The heavy user revisited! J. Consumer Marketing 1, 79-81.
-
(1984)
J. Consumer Marketing
, vol.1
, pp. 79-81
-
-
Cook, V.J.1
Mindak, W.A.2
-
6
-
-
0000624345
-
Relation of consumer's buying habits to marketing methods
-
COPELAND, M.T. 1923. Relation of consumer's buying habits to marketing methods. Harvard Business Rev. 1, 282-289.
-
(1923)
Harvard Business Rev.
, vol.1
, pp. 282-289
-
-
Copeland, M.T.1
-
7
-
-
0001500466
-
Brand loyalty - What, where, how much?
-
CUNNINGHAM, R.M. 1956. Brand loyalty - What, where, how much? Harvard Business Rev. 34, 116-128.
-
(1956)
Harvard Business Rev.
, vol.34
, pp. 116-128
-
-
Cunningham, R.M.1
-
8
-
-
0010711597
-
Perceived risk and brand loyalty
-
D. Cox, ed. , Harvard University Press, Boston
-
CUNNINGHAM, S.M. 1967. Perceived risk and brand loyalty. In Risk Taking and Information Handling in Consumer Behavior, (D. Cox, ed.) pp. 507-523, Harvard University Press, Boston.
-
(1967)
Risk Taking and Information Handling in Consumer Behavior
, pp. 507-523
-
-
Cunningham, S.M.1
-
10
-
-
0011535496
-
Demographics and the propensity to consume
-
FOX-UTSEY, M. and COOK JR., V.J. 1984. Demographics and the propensity to consume. Advances Consumer Res. 11, 718-723.
-
(1984)
Advances Consumer Res.
, vol.11
, pp. 718-723
-
-
Fox-Utsey, M.1
Cook Jr., V.J.2
-
11
-
-
0002214552
-
Correlates of buying behavior for grocery products
-
FRANK, R.E. 1967. Correlates of buying behavior for grocery products. J. Marketing 31, 48-53.
-
(1967)
J. Marketing
, vol.31
, pp. 48-53
-
-
Frank, R.E.1
-
12
-
-
51249181908
-
Deal proneness and heavy usage: Merging two market segmentation criteria
-
HACKLEMAN, E.C. and DUKER, J.M. 1980. Deal proneness and heavy usage: Merging two market segmentation criteria. J. Academy Marketing Sci. 8(4), 332-344.
-
(1980)
J. Academy Marketing Sci.
, vol.8
, Issue.4
, pp. 332-344
-
-
Hackleman, E.C.1
Duker, J.M.2
-
13
-
-
0002161007
-
Benefit segmentation: A decision-oriented research tool
-
HALEY, R.I. 1968. Benefit segmentation: A decision-oriented research tool. J. Marketing 32(3), 30-35.
-
(1968)
J. Marketing
, vol.32
, Issue.3
, pp. 30-35
-
-
Haley, R.I.1
-
15
-
-
0010948186
-
A model of multi-brand loyalty
-
JACOBY, J. 1971. A model of multi-brand loyalty. J. Advertising Res. 11, 25-30.
-
(1971)
J. Advertising Res.
, vol.11
, pp. 25-30
-
-
Jacoby, J.1
-
17
-
-
2142728089
-
Are early triers heavy users?
-
MORGAN JR., F.W. 1978. Are early triers heavy users? J. Business 52(3), 429-434.
-
(1978)
J. Business
, vol.52
, Issue.3
, pp. 429-434
-
-
Morgan Jr., F.W.1
-
18
-
-
0037700089
-
Concept-response segmentation for grapefruit juice: What role do sensory statements play as drivers of persuasion and response time?
-
MOSKOWITZ, H. 2003. Concept-response segmentation for grapefruit juice: What role do sensory statements play as drivers of persuasion and response time? J. Sensory Studies 18(2), 141-162.
-
(2003)
J. Sensory Studies
, vol.18
, Issue.2
, pp. 141-162
-
-
Moskowitz, H.1
-
19
-
-
0034336645
-
Variability in hedonics: Indications of world-wide sensory and cognitive preference segmentation
-
MOSKOWITZ, H.R. and BERNSTEIN, R. 2000. Variability in hedonics: Indications of world-wide sensory and cognitive preference segmentation. J. Sensory Studies 15(5), 263-284.
-
(2000)
J. Sensory Studies
, vol.15
, Issue.5
, pp. 263-284
-
-
Moskowitz, H.R.1
Bernstein, R.2
-
20
-
-
0000470917
-
Cluster analysis in marketing research: A review and suggestions for application
-
PUNJ, G. and STEWART, D.W. 1983. Cluster analysis in marketing research: A review and suggestions for application. J. Marketing Res. 20(2), 134-148.
-
(1983)
J. Marketing Res.
, vol.20
, Issue.2
, pp. 134-148
-
-
Punj, G.1
Stewart, D.W.2
-
21
-
-
0021871586
-
Eating style and food storage habits in the home: Assessment of obese and nonobese families
-
TERRY, K. and BECK, S. 1985. Eating style and food storage habits in the home: assessment of obese and nonobese families. Behavior Modification 9(2), 242-261.
-
(1985)
Behavior Modification
, vol.9
, Issue.2
, pp. 242-261
-
-
Terry, K.1
Beck, S.2
-
22
-
-
0001834042
-
How important to marketing strategy is the heavy user?
-
TWEDT, D.W. 1964. How important to marketing strategy is the heavy user? J. Marketing 31(4), 71-72.
-
(1964)
J. Marketing
, vol.31
, Issue.4
, pp. 71-72
-
-
Twedt, D.W.1
-
23
-
-
9144231348
-
Customer visits - Building a better marketing focus - McQuarrie, EF
-
WANSINK, B. 1994. Customer visits - Building a better marketing focus - McQuarrie, EF. J. Marketing Res. 31(4), 578-579.
-
(1994)
J. Marketing Res.
, vol.31
, Issue.4
, pp. 578-579
-
-
Wansink, B.1
-
24
-
-
0036015257
-
Changing eating habits on the home front: Lost lessons from World War II research
-
WANSINK, B. 2002. Changing eating habits on the home front: Lost lessons from World War II research. J. Public Policy Marketing 21(1), 90-99.
-
(2002)
J. Public Policy Marketing
, vol.21
, Issue.1
, pp. 90-99
-
-
Wansink, B.1
-
25
-
-
0037210630
-
Response to measuring consumer response to food products. Sensory tests that predict consumer acceptance
-
WANSINK, B. 2003. Response to measuring consumer response to food products. Sensory tests that predict consumer acceptance. Food Qual. Pref. 14(1), 23-26.
-
(2003)
Food Qual. Pref.
, vol.14
, Issue.1
, pp. 23-26
-
-
Wansink, B.1
-
26
-
-
3142759696
-
-
University of Illinois Press, Champaign, IL
-
WANSINK, B. 2005. Marketing Nutrition, University of Illinois Press, Champaign, IL.
-
(2005)
Marketing Nutrition
-
-
Wansink, B.1
-
27
-
-
0242640953
-
Taste profiles that correlate with soy consumption in developing countries
-
WANSINK, B. and CHEONG, J.H. 2002. Taste profiles that correlate with soy consumption in developing countries. Pakistan J. Nutr. 1(6), 276-278.
-
(2002)
Pakistan J. Nutr.
, vol.1
, Issue.6
, pp. 276-278
-
-
Wansink, B.1
Cheong, J.H.2
-
28
-
-
0043146312
-
New uses that revitalize old brands
-
WANSINK, B. and GILMORE, J.M. 1999. New uses that revitalize old brands. J. Advertising Res. 39(2), 90-98.
-
(1999)
J. Advertising Res.
, vol.39
, Issue.2
, pp. 90-98
-
-
Wansink, B.1
Gilmore, J.M.2
-
29
-
-
0011637498
-
Methods and measures that profile heavy users
-
WANSINK, B. and PARK, S.B. 2000. Methods and measures that profile heavy users. J. Advertising Res. 40(4), 61-72.
-
(2000)
J. Advertising Res.
, vol.40
, Issue.4
, pp. 61-72
-
-
Wansink, B.1
Park, S.B.2
-
30
-
-
0030549799
-
Advertising strategies to increase usage frequency
-
WANSINK, B. and RAY, M.L. 1996. Advertising strategies to increase usage frequency. J. Marketing 60(1), 31-46.
-
(1996)
J. Marketing
, vol.60
, Issue.1
, pp. 31-46
-
-
Wansink, B.1
Ray, M.L.2
-
32
-
-
0345257297
-
Profiling taste-motivated segments
-
WANSINK, B. and WESTGREN, R.E. 2004. Profiling taste-motivated segments, Appetite 41(3), 323-327.
-
(2004)
Appetite
, vol.41
, Issue.3
, pp. 323-327
-
-
Wansink, B.1
Westgren, R.E.2
-
33
-
-
0000640211
-
Psychographics: A critical review
-
WELLS, W.D. 1975. Psychographics: A critical review. J. Marketing Res. 12, 196-213.
-
(1975)
J. Marketing Res.
, vol.12
, pp. 196-213
-
-
Wells, W.D.1
|