Non-parametric estimation of mean customer lifetime value

Journal of Interactive Marketing

Volumn 19, Issue 4, 2005, Pages 48-66

  Pfeifer, Phillip E ^a   Bang, Heejung ^b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b WEILL CORNELL MEDICAL COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24144502770     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20049     Document Type: Article

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