Entering the market for financial services in transitional economies: A case study of credit cards in China

International Journal of Bank Marketing

Volumn 23, Issue 5, 2005, Pages 381-396

  Worthington, Steve ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

China; Credit cards; Developing countries; Financial services; Market entry

Indexed keywords

EID: 24144478576     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320510612465     Document Type: Article

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