The significance and insignificance of demand analysis in evaluating promotion programs

American Journal of Agricultural Economics

Volumn 87, Issue 3, 2005, Pages 673-688

  Davis, George C ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Demand analysis; Promotion; Promotion evaluation

Indexed keywords

AGRICULTURAL ECONOMICS; CATTLE; DEMAND ANALYSIS; MONTE CARLO ANALYSIS;

BOS TAURUS;

EID: 23644440965     PISSN: 00029092     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1467-8276.2005.00755.x     Document Type: Article

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