Explaining the differences between two previous meat generic advertising studies

Agribusiness

Volumn 15, Issue 4, 1999, Pages 501-515

  Coulibaly, Nouhoun ^a   Brorsen, B Wade ^b  

^a Oklahoma State University ^*  (South Africa)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000734501     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(199923)15:4<501::AID-AGR6>3.0.CO;2-M     Document Type: Article

References (16)

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