Evaluating the beef promotion checkoff: The robustness of the conclusions

Agribusiness

Volumn 15, Issue 4, 1999, Pages 517-524

  Ward, Ronald W ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000689464     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(199923)15:4<517::AID-AGR7>3.0.CO;2-0     Document Type: Article

References (12)

1. Alston, J., Chalfant, J.A., Christian, J.E., Meng E., & Piggott, N.E. (1997). The California table grape commission's promotion program: An evaluation. Giannini Foundation Monograph, No. 43.
2. Capps, O., Bressler, D., Nichols, J., & Davis, G. (1997). Economic evaluation of the cotton checkoff program DTR 97-2. College Station, TX: Texas A&M University.
3. Coulibaly, N., & Brorsen. W. (1999, March). Explaining the differences between two previous meat generic advertising studies. NEC63 Conference, Washington DC.
4. Heckman, J. (1979). Sample Selection Bias as a Specification Error. Econometrics, 47, 154–161.
5. Kinnucan, H., & Miao, Y. (1999). Media-specific returns to generic advertising: The case of catfish. Agribusiness, 15(1), 81–99.
6. Moon, W., & Ward, R.W. (1998). Beef promotion, health and a two-stage household demand model for US beef. Manuscript submitted for publication.
7. Schmit, T.M., Reberte, J.C., & Kaiser, H.M. (1997). An economic analysis of generic egg advertising in California, 1985-95. Agribusiness, 13(4), 365–373.
8. Ward, R.W. (1996, April). Economic returns from the beef checkoff. Cattlemen's Beef Promotion and Research Board, National Cattlemen's Beef Association, University of Florida, UF#NCA96.1.
9. Ward, R.W. (1998, July). Evaluating the beef promotion checkoff. National Cattlemen Beef Promotion Board, National Cattlemen's Beef Association, and the University of Florida, UF/NCBA#98.1.
10. Ward, R.W., & Lambert, C. (1993). Generic promotion of beef: Measuring the impact of the US beef checkoff. Journal of Agricultural Economics, 44, 3456–466.
11. Ward, R.W. & Moon, W. (1996). Changing attitudes about fat and cholesterol. Do they impact meat consumption? Choices, 3rd Quarter, 40-42.
12. Ward, R.W., Moon, W., & Jauregui, C. (1994, January). The beef checkoff impact on U.S. beef demand. Cattlemen's Beef Promotion and Research Board, National Cattlemen's Beef Association, University of Florida, UF#NCA94.1.