New-product strategy and industry clockspeed

Management Science

Volumn 50, Issue 4, 2004, Pages 537-549

  Souza, Gilvan C ^a   Bayus, Barry L ^b   Wagner, Harvey M ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Markov decision processes; Speed to market; Time pacing

Indexed keywords

COMPETITION; COSTS; DECISION MAKING; INDUSTRIAL MANAGEMENT; INDUSTRIAL RESEARCH; MARKOV PROCESSES; NUMERICAL ANALYSIS; PUBLIC POLICY;

MARKOV DECISION PROCESSES (MDP); PRODUCTION POLICY; SPEED TO MARKET; TIME PACING;

PRODUCT DEVELOPMENT;

EID: 2342513447     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.1030.0172     Document Type: Article

References (36)

1. Balcer, Y., S. Lippman. 1984. Technological expectations and adoption of improved technology. J. Econom. Theory 34 292-318.
2. Bayus, B. 1992. The dynamic pricing of next generation consumer durables. Marketing Sci. 11(Summer) 251-265.
3. Bayus, B. 1993. High definition television: Assessing demand forecasts for a next generation consumer durable. Management Sci. 39(11) 1319-1333.
4. Bayus, B. 1997. Speed-to-market and new product development trade-offs. J. Product Innovation Management 14 485-497.
5. Bayus, B., S. Jain, A. Rao. 1997. Too little, too early: Introduction timing and new product performance in the personal digital assistant industry. J. Marketing Res. XXXIV 50-63.
6. Billington, C., H. Lee, C. Tang. 1998. Successful strategies for product rollovers. Sloan Management Rev. 39(3) 23-30.
7. Blackburn, J. 1991. Time-Based Competition: The Next Battleground in American Manufacturing. Business One Irwin, Homewood, IL.
8. Cohen, M., J. Eliashberg, T. Ho. 1996. New product development: The performance and time-to-market tradeoff. Management Sci. 42(2) 173-186.
9. Cplex. 1998. Using the Cplex callable library, version 6.0. ILOG, Inc., Incline Village, NV.
10. Datar, S., C. Jordan, S. Kekre, S. Rajiv, K. Srinivasan. 1997. New product development structures and time-to-market. Management Sci. 43(4) 452-464.
11. Eisenhardt, K., S. Brown. 1998. Time pacing: Competing in markets that won't stand still. Harvard Bus. Rev. 76(2) 59-69.
12. Fine, C. 1996. Industry clockspeed and competency chain design: An introductory essay. Proc. 1996 Manufacturing Service Oper. Management, http://imvp.mit.edu/.
13. Fine, C. 1998. Clockspeed: Winning Industry Control in the Age of Temporary Advantage. Perseus Books, Reading, MA.
14. Hult, G. 2002. Cycle time and industrial marketing: An introduction by the guest editor. Indust. Marketing Management 31 287-290.
15. Krishnan, T., F. M. Bass, D. C. Jain. 1999. Optimal pricing strategy for new products. Management Sci 45(12) 1650-1663.
16. Krishnan, V., R. Singh, D. Tirupati. 1999. A model-based approach for planning and developing a family of technology-based products. Manufacturing Service Oper. Management 1(2) 132-156.
17. Kulkarni, V. 1995. Modeling and Analysis of Stochastic Systems. Chapman & Hall, London, U.K.
18. Lilien, G., P. Kotler, S. Moorthy. 1992. Marketing Models. Prentice Hall, Englewood Cliffs, NJ.
19. Lippman, S., K. McCardle. 1997. The competitive newsboy. Oper. Res. 45(1) 54-65.
20. MATLAB. 1996. Matlab reference guide. The MathWorks, Inc., Natick, MA.
21. McCardle, K. F. 1985. Information acquisition and the adoption of new technology. Management Sci. 31(11) 1372-1389.
22. McMath, R. 1994. Product proliferation. Mediaweek 4(40) S34-S35.
23. Mendelson, H., R. R. Pillai. 1999. Industry clockspeed: Measurement and operational implications. Manufacturing Service Oper. Management 1(1) 1-20.
24. Moorthy, K. S., P. L. Png. 1992. Market segmentation, cannibalization, and the timing of product introductions. Management Sci. 38(3) 345-359.
25. Morgan, L. O., R. M. Morgan, W. L. Moore. 2001. Quality and time-to-market trade-offs when there are multiple product generations. Manufacturing Service Oper. Management 3(2) 89-104.
26. Nair, S. K. 1995. Modeling strategic investment decisions under sequential technological change. Management Sci. 41(2) 282-297.
27. Nair, S. K., W. J. H. Hopp. 1992. A model for equipment replacement due to technological obsolescence. Eur. J. Oper. Res. 63 207-221.
28. Puterman, M. 1994. Markov Decision Processes. John Wiley and Sons Inc., New York.
29. Quelch, J., D. Kenny. 1994. Extend profits, not product lines. Harvard Bus. Rev. 72(5) 153-160.
30. Smith, S., N. Agrawal. 2000. Management of multi-item retail inventory systems with demand substitution. Oper. Res. 48(1) 50-64.
31. Souza, G. C. 2000. A theory of product introduction under competition. Unpublished doctoral dissertation, The University of North Carolina at Chapel Hill, Chapel Hill, NC.
32. Souza, G. C. 2004. Product introduction decisions in a duopoly. Eur. J. Oper. Res. 152 745-757.
33. Wagner, H. 1995. Global sensitivity analysis. Oper. Res. 43(6) 948-969.
34. Williams, J. 1992. How sustainable is your competitive advantage? California Management Rev. 34(3) 29-51.
35. Wilson, L., J. Norton. 1989. Optimal entry timing for a product line extension. Marketing Sci. 8(1) 1-17.
36. Zipkin, P. 2000. Foundations of Inventory Management. McGraw-Hill, New York.