Optimal pricing strategy for new products

Management Science

Volumn 45, Issue 12, 1999, Pages 1650-1663

  Krishnan, Trichy V ^a   Bass, Frank M ^a   Jain, Dipak C ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; DECISION MAKING; MATHEMATICAL MODELS; OPERATIONS RESEARCH; OPTIMIZATION; SALES; VALUE ENGINEERING;

GENERATED BASS MODEL; NEW PRODUCTS; OPTIMAL PRICING STRATEGY; PRICING PATTERN; PRODUCT DIFFUSION;

MARKETING;

EID: 0033344363     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.45.12.1650     Document Type: Article

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