메뉴 건너뛰기




Volumn 3, Issue 2, 2001, Pages 89-104

Quality and Time-to-Market Trade-offs when There Are Multiple Product Generations

Author keywords

Development Intensity; Development Cycle Time; New Product Development

Indexed keywords


EID: 0141909348     PISSN: 15234614     EISSN: None     Source Type: Journal    
DOI: 10.1287/msom.3.2.89.9991     Document Type: Article
Times cited : (73)

References (40)
  • 1
    • 46549097485 scopus 로고
    • Innovation: Mapping the winds of creative destruction
    • Abernathy, William J., Kim B. Clark. 1985. Innovation: Mapping the winds of creative destruction. Res. Policy 14(1) 3-22.
    • (1985) Res. Policy , vol.14 , Issue.1 , pp. 3-22
    • Abernathy, W.J.1    Clark, K.B.2
  • 2
    • 0031276525 scopus 로고    scopus 로고
    • Speed-to-market and new product performance trade-offs
    • Bayus, Barry L. 1997. Speed-to-market and new product performance trade-offs. J. Product Innovation Management 14(6) 485-497.
    • (1997) J. Product Innovation Management , vol.14 , Issue.6 , pp. 485-497
    • Bayus, B.L.1
  • 3
    • 21444456896 scopus 로고    scopus 로고
    • Too little, too early: Introduction timing and new product performance in the personal digital assistant industry
    • _, Sanjay Jain, Ambar G. Rao. 1997. Too little, too early: Introduction timing and new product performance in the personal digital assistant industry. J. Marketing Res. 34(1) 50-63.
    • (1997) J. Marketing Res. , vol.34 , Issue.1 , pp. 50-63
    • Jain, S.1    Rao, A.G.2
  • 5
    • 0003412801 scopus 로고    scopus 로고
    • Harvard Business School Press, Boston, MA
    • _. 1997b. The Innovator's Dilemma. Harvard Business School Press, Boston, MA.
    • (1997) The Innovator's Dilemma
  • 6
    • 0012102213 scopus 로고    scopus 로고
    • The past and future of competitive advantage
    • _. 2001. The past and future of competitive advantage. The Sloan Management Rev. 42(2) 105-109.
    • (2001) The Sloan Management Rev. , vol.42 , Issue.2 , pp. 105-109
  • 8
    • 0030082315 scopus 로고    scopus 로고
    • New product development: The performance and time-to-market trade-off
    • Cohen, Morris A., Jehoshua Eliashberg, Teck-Hua Ho. 1996. New product development: The performance and time-to-market trade-off. Management Sci. 42(2) 173-186.
    • (1996) Management Sci. , vol.42 , Issue.2 , pp. 173-186
    • Cohen, M.A.1    Eliashberg, J.2    Ho, T.-H.3
  • 10
    • 85037275909 scopus 로고    scopus 로고
    • Motorola can't seem to get out of its own way
    • January 22
    • Crockett, Roger. 2001. Motorola can't seem to get out of its own way. Bus. Week, January 22, p. 72.
    • (2001) Bus. Week , pp. 72
    • Crockett, R.1
  • 12
    • 0000922317 scopus 로고
    • Positioning and pricing a product line
    • Dobson, Gregory, Shlomo Kalish. 1988. Positioning and pricing a product line. Marketing Sci. 5(3) 107-125.
    • (1988) Marketing Sci. , vol.5 , Issue.3 , pp. 107-125
    • Dobson, G.1    Kalish, S.2
  • 13
    • 0032011721 scopus 로고    scopus 로고
    • Time pacing: Competing in markets that won't stand still
    • Eisenhardt, Kathleen M., Shona L. Brown. 1998. Time pacing: Competing in markets that won't stand still. Harvard Bus. Rev. (2) 59-69.
    • (1998) Harvard Bus. Rev. , Issue.2 , pp. 59-69
    • Eisenhardt, K.M.1    Brown, S.L.2
  • 14
    • 0001599465 scopus 로고
    • Optimal investment in product-flexible manufacturing capacity
    • Fine, Charles H., Robert M. Freund. 1990. Optimal investment in product-flexible manufacturing capacity. Management Sci. 36(4) 449-466.
    • (1990) Management Sci. , vol.36 , Issue.4 , pp. 449-466
    • Fine, C.H.1    Freund, R.M.2
  • 16
    • 0346487765 scopus 로고
    • A minimum discrimination information estimation of multiattribute market share models
    • Gensch, Dennis H., Ehsan S. Soofi. 1992. A minimum discrimination information estimation of multiattribute market share models. Marketing Sci. 11(1) 54-63.
    • (1992) Marketing Sci. , vol.11 , Issue.1 , pp. 54-63
    • Gensch, D.H.1    Soofi, E.S.2
  • 17
    • 0024606840 scopus 로고
    • The time-cost tradeoff in research and development
    • Graves, Samuel B. 1989. The time-cost tradeoff in research and development. Engr. Costs and Production Econom. 16(1) 1-9.
    • (1989) Engr. Costs and Production Econom. , vol.16 , Issue.1 , pp. 1-9
    • Graves, S.B.1
  • 18
    • 85037282528 scopus 로고    scopus 로고
    • A break in the weather for Microsoft? Not for long
    • January 22
    • Greene, Jay. 2001. A break in the weather for Microsoft? Not for long. Bus. Week, January 22, p. 45.
    • (2001) Bus. Week , pp. 45
    • Greene, J.1
  • 19
    • 0031527929 scopus 로고    scopus 로고
    • The effect of project and process characteristics on product development cycle time
    • Griffin, Abbie. 1997. The effect of project and process characteristics on product development cycle time. J. Marketing Res. 34(1) 24-35.
    • (1997) J. Marketing Res. , vol.34 , Issue.1 , pp. 24-35
    • Griffin, A.1
  • 20
    • 0041393640 scopus 로고    scopus 로고
    • Kluwer Academic Publishers. Boston, MA, Dordrecht, The Netherlands, London, U.K.
    • Ho, Teck-Hua, Christopher S. Tang, eds. 1998. Product Variety Management: Research Advances. Kluwer Academic Publishers. Boston, MA, Dordrecht, The Netherlands, London, U.K.
    • (1998) Product Variety Management: Research Advances
    • Ho, T.-H.1    Tang, C.S.2
  • 21
    • 0025985799 scopus 로고
    • The return map: Tracking product teams
    • House, Charles H., Raymond L. Price. 1991. The return map: Tracking product teams. Harvard Bus. Rev. 69(1) 92-101.
    • (1991) Harvard Bus. Rev. , vol.69 , Issue.1 , pp. 92-101
    • House, C.H.1    Price, R.L.2
  • 22
    • 0031227582 scopus 로고    scopus 로고
    • Developing products on Internet time
    • Iansiti, Marco, Allan MacCormack. 1997. Developing products on Internet time. Harvard Bus. Rev. 75(5) 108-117.
    • (1997) Harvard Bus. Rev. , vol.75 , Issue.5 , pp. 108-117
    • Iansiti, M.1    MacCormack, A.2
  • 23
    • 0002079394 scopus 로고
    • Must CIM be justified by faith alone?
    • Kaplan, R.S. 1986. Must CIM be justified by faith alone? Harvard Bus. Rev. 64(6) 69-76.
    • (1986) Harvard Bus. Rev. , vol.64 , Issue.6 , pp. 69-76
    • Kaplan, R.S.1
  • 24
    • 0037758317 scopus 로고
    • First-mover advantage: A synthesis, conceptual framework, and research propositions
    • Kerin, Roger, A. P. Rajan Varadarajan, Robert A. Peterson. 1992. First-mover advantage: A synthesis, conceptual framework, and research propositions. J. Marketing 56(4) 33-52.
    • (1992) J. Marketing , vol.56 , Issue.4 , pp. 33-52
    • Kerin, R.1    Rajan Varadarajan, A.P.2    Peterson, R.A.3
  • 25
    • 0000142503 scopus 로고
    • The choice theory approach to marketing research
    • McFadden, Daniel. 1986. The choice theory approach to marketing research. Marketing Sci. 5(4) 275-297.
    • (1986) Marketing Sci. , vol.5 , Issue.4 , pp. 275-297
    • McFadden, D.1
  • 28
    • 0000395146 scopus 로고
    • Market segmentation, cannibalization, and the timing of product introductions
    • Moorthy, Sridhar K., P. L. Png. 1992. Market segmentation, cannibalization, and the timing of product introductions. Management Sci. 38(3) 345-359.
    • (1992) Management Sci. , vol.38 , Issue.3 , pp. 345-359
    • Moorthy, S.K.1    Png, P.L.2
  • 31
  • 32
    • 0032251910 scopus 로고    scopus 로고
    • Brand equity and vertical product extent
    • Randall, Taylor, Karl Ulrich, David Reibstein. 1998. Brand equity and vertical product extent. Marketing Sci. 17(4) 356-379.
    • (1998) Marketing Sci. , vol.17 , Issue.4 , pp. 356-379
    • Randall, T.1    Ulrich, K.2    Reibstein, D.3
  • 33
    • 84968158760 scopus 로고
    • Technological pioneering and competitive advantage: The birth of the VCR industry
    • Rosenbloom, Richard S., Michael A. Cusumano. 1987. Technological pioneering and competitive advantage: The birth of the VCR industry. California Management Rev. 29(4) 51-76.
    • (1987) California Management Rev. , vol.29 , Issue.4 , pp. 51-76
    • Rosenbloom, R.S.1    Cusumano, M.A.2
  • 34
    • 84985794042 scopus 로고
    • Optimal acquisition of FMS technology subject to technological progress
    • Roth, Aleda V., Cheryl Gaimon, Lee Krajewski. 1991. Optimal acquisition of FMS technology subject to technological progress. Decision Sci. 22(1) 308-334.
    • (1991) Decision Sci. , vol.22 , Issue.1 , pp. 308-334
    • Roth, A.V.1    Gaimon, C.2    Krajewski, L.3
  • 35
    • 0032633419 scopus 로고    scopus 로고
    • From experience: Reaping the benefit from speed to market
    • Smith, Preston G. 1999. From experience: Reaping the benefit from speed to market. J. Product Innovation Management 16(3) 222-230.
    • (1999) J. Product Innovation Management , vol.16 , Issue.3 , pp. 222-230
    • Smith, P.G.1
  • 37
    • 0001827031 scopus 로고
    • Time - The next source of competitive advantage
    • Stalk, George. 1988. Time - The next source of competitive advantage. Harvard Bus. Rev. 66(4) 41-51.
    • (1988) Harvard Bus. Rev. , vol.66 , Issue.4 , pp. 41-51
    • Stalk, G.1
  • 38
    • 0003053541 scopus 로고
    • Japan's dark side of time
    • _, Alan M. Webber. 1993. Japan's dark side of time. Harvard Bus. Rev. 71(4) 93-102.
    • (1993) Harvard Bus. Rev. , vol.71 , Issue.4 , pp. 93-102
    • Webber, A.M.1
  • 40
    • 0002192042 scopus 로고
    • Optimal entry timing for a product line extension
    • Wilson, Lynn O., John A. Norton. 1989. Optimal entry timing for a product line extension. Marketing Sci. 8(1) 1-17.
    • (1989) Marketing Sci. , vol.8 , Issue.1 , pp. 1-17
    • Wilson, L.O.1    Norton, J.A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.