Marketing's influence and cross-functional interaction in e-commerce

International Journal of Services, Technology and Management

Volumn 5, Issue 3, 2004, Pages 247-262

  Wu, Jyh Jeng ^a  

^a PROVIDENCE UNIVERSITY   (Taiwan)

Author keywords

Cross functional interaction; E commerce; Marketing orientation; Marketing's influence; Strategy typology

Indexed keywords

BEHAVIORAL RESEARCH; COST BENEFIT ANALYSIS; DECISION MAKING; INTERNET; MARKETING; PRODUCT DESIGN; RESEARCH AND DEVELOPMENT MANAGEMENT;

CROSS-FUNCTIONAL INTERACTION; MARKETING INFLUENCE; MARKETING ORIENTATIONS; STRATEGY TYPOLOGY;

ELECTRONIC COMMERCE;

EID: 2342467396     PISSN: 14606720     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJSTM.2004.004299     Document Type: Article

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