A threestep matrix method for strategic marketing management

Marketing Intelligence & Planning

Volumn 20, Issue 5, 2002, Pages 269-272

  Jan, YinChing ^a  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Strategic business units; Strategic management; Strategic marketing

Indexed keywords

EID: 84986105156     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210441512     Document Type: Article

References (8)

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