Marketing History

Journal of Macromarketing

Volumn 18, Issue 1, 1998, Pages 6-7

  Hollander, Stanley C ^a   Rassuli, Kathleen M ^b   Nevett, Terence R ^c  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE   (United States)

^c CENTRAL MICHIGAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959241987     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/027614679801800101     Document Type: Editorial

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