An extended mover-stayer model for diagnosing the dynamics of trial and repeat for a new brand

Applied Stochastic Models and Data Analysis

Volumn 12, Issue 3, 1996, Pages 165-178

  Chatterjee, Rabikar ^a   Ramaswamy, Venkatram ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Brand choice; New product trial repeat; Stochastic models

Indexed keywords

ADMINISTRATIVE DATA PROCESSING; DATA REDUCTION; MARKETING; MARKOV PROCESSES; PARAMETER ESTIMATION;

BRAND CHOICE PATTERNS; CONSUMER BUYING PATTERNS; CONSUMER PANEL DATA; MOVER STAYER MODEL;

MATHEMATICAL MODELS;

EID: 0030246299     PISSN: 87550024     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1099-0747(199609)12:3<165::AID-ASM281>3.0.CO;2-9     Document Type: Article

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