Pricing objectives over the service life cycle: Some empirical evidence

European Journal of Marketing

Volumn 39, Issue 5-6, 2005, Pages 696-714

  Avlonitis, George J ^a   Indounas, Kostis A ^a   Gounaris, Spiros P ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Greece; Pricing; Service operations

Indexed keywords

EID: 20444500154     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510590773     Document Type: Review

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