Social marketing as a tool to stop child abuse

Social Marketing Quarterly

Volumn 4, Issue 4, 1998, Pages 64-68

  Stannard, Sue ^a   Hall, Susie ^b   Young, Joan ^c  

^a CYPFS ^*  (New Zealand)

^b National Manager of Public Awareness Services   (New Zealand)

^c Colmar Brunton Research ^*  (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010092128     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1998.9961021     Document Type: Article

References (2)

1. Andreasen, A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco, CA: Jossey Bass.
2. Prochaska, J. O., Di Clemente, C. O., & Norcross, J. C., (1992). In search of how people change: Application to addictive behaviors. American Psychologist, 47, 1102-1114.