An examination of the stability of operationalisations of multi-item marketing scales

International Journal of Market Research

Volumn 47, Issue 3, 2005, Pages 255-266

  Kalafatis, Stavros P ^a   Sarpong, Samuel ^a   Sharif, Khurram J ^b  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WEST LONDON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18944399671     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530504700301     Document Type: Article

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