Differences between South Korean male and female consumers in the clothing brand loyalty formation process: Model testing

Clothing and Textiles Research Journal

Volumn 17, Issue 3, 1999, Pages 117-127

  Jin, B ^a   Koh, A ^a  

^a Yonsei University   (South Korea)

Author keywords

Brand loyalty; Clothing; Gender differences; Korean; LISREL; Model

Indexed keywords

BRANDING; CLOTHING INDUSTRY; CONSUMER RESEARCH; TESTING;

EID: 0032858874     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X9901700302     Document Type: Article

References (77)