Firm success, national status, and product line diversification: An empirical examination

Review of Industrial Organization

Volumn 11, Issue 6, 1996, Pages 771-789

  Tremblay, Carol Horton ^a   Tremblay, Victor J ^a  

^a OREGON STATE UNIVERSITY   (United States)

Author keywords

Brand proliferation; Brewing industry; Firm success; Pioneer products; Poisson regression; Strategic groups

Indexed keywords

BREWING; DIVERSIFICATION; EMPIRICAL STUDY; POISSON REGRESSION; REGRESSION ANALYSIS; SIMULATION MODEL;

USA;

EID: 0030316583     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00174406     Document Type: Article

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