Strategy of mass customization-based service product innovation

IEEE International Engineering Management Conference

Volumn 3, Issue , 2004, Pages 939-943

  Li, J H ^a  

^a ZHEJIANG GONGSHANG UNIVERSITY   (China)

Author keywords

Mass customization; Modularization; Product innovation; Service innovation

Indexed keywords

COSTS; INDUSTRIAL ECONOMICS; INDUSTRIAL MANAGEMENT; MANUFACTURE; MARKETING; MODULAR CONSTRUCTION;

MASS CUSTOMIZATION; MODULARIZATION; PRODUCT INNOVATION; SERVICE INNOVATION;

PRODUCT DEVELOPMENT;

EID: 17644381646     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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