Serving the Euro-consumer: A marketing challenge or a case for intervention?

Marketing Intelligence & Planning

Volumn 14, Issue 5, 1996, Pages 14-19

  Schmidt, Ruth A ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Consumers; Europe; Market segmentation; Marketing

Indexed keywords

EID: 84986021500     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610127527     Document Type: Review

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