-
2
-
-
0035605974
-
Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy
-
Ailawadi, Kusum L., Donald R. Lehmann, and Scott A. Neslin (2001), "Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy," Journal of Marketing, 65 (January), 44-61.
-
(2001)
Journal of Marketing
, vol.65
, Issue.JANUARY
, pp. 44-61
-
-
Ailawadi, K.L.1
Lehmann, D.R.2
Neslin, S.A.3
-
3
-
-
0000648913
-
Strategic Factor Markets: Expectations, Lucks, and Business Strategy
-
Barney, Jay B. (1986), "Strategic Factor Markets: Expectations, Lucks, and Business Strategy," Management Science, 32 (10), 1231-41.
-
(1986)
Management Science
, vol.32
, Issue.10
, pp. 1231-1241
-
-
Barney, J.B.1
-
4
-
-
0037685908
-
A Revision and Empirical Test of the Extended Price-Perceived Quality Model
-
Chapman, Joe and Russ Wahlers (1999), "A Revision and Empirical Test of the Extended Price-Perceived Quality Model," Journal of Marketing Theory and Practice, 7 (Summer), 53-64.
-
(1999)
Journal of Marketing Theory and Practice
, vol.7
, Issue.SUMMER
, pp. 53-64
-
-
Chapman, J.1
Wahlers, R.2
-
5
-
-
84989040310
-
The Link Between Resources and Type of Diversification: Theory and Evidence
-
Chatterjee, Sayan and Birger Wernerfelt (1991), "The Link Between Resources and Type of Diversification: Theory and Evidence," Strategic Management Journal, 12 (1), 33-48.
-
(1991)
Strategic Management Journal
, vol.12
, Issue.1
, pp. 33-48
-
-
Chatterjee, S.1
Wernerfelt, B.2
-
6
-
-
0347263953
-
Does Brand Loyalty Mediate Brand Equity Outcomes?
-
Chaudhuri, Arjun (1999), "Does Brand Loyalty Mediate Brand Equity Outcomes?" Journal of Marketing Theory and Practice, 7 (Spring), 136-46.
-
(1999)
Journal of Marketing Theory and Practice
, vol.7
, Issue.SPRING
, pp. 136-146
-
-
Chaudhuri, A.1
-
7
-
-
0035590133
-
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
-
_ and Morris B. Holbrook (2001), "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty," Journal of Marketing, 65 (April), 81-93.
-
(2001)
Journal of Marketing
, vol.65
, Issue.APRIL
, pp. 81-93
-
-
Holbrook, M.B.1
-
9
-
-
0012102213
-
The Past and Future of Competitive Advantage
-
_ (2001), "The Past and Future of Competitive Advantage," Sloan Management Review, 42 (Winter), 105-109.
-
(2001)
Sloan Management Review
, vol.42
, Issue.WINTER
, pp. 105-109
-
-
-
10
-
-
0012802447
-
Brand Equity, Brand Preference, and Purchase Intent
-
Cobb-Walgren, Cathy J., Cynthia A. Ruble, and Naveen Donthu (1995), "Brand Equity, Brand Preference, and Purchase Intent," Journal of Advertising, 24 (Fall), 25-40.
-
(1995)
Journal of Advertising
, vol.24
, Issue.FALL
, pp. 25-40
-
-
Cobb-Walgren, C.J.1
Ruble, C.A.2
Donthu, N.3
-
11
-
-
38249043706
-
Sustainable Competitive Advantage: What It Is and What It Isn't
-
Coyne, Kevin P. (1986), "Sustainable Competitive Advantage: What It Is and What It Isn't," Business Horizons, 29 (January-February), 54-61.
-
(1986)
Business Horizons
, vol.29
, Issue.JANUARY-FEBRUARY
, pp. 54-61
-
-
Coyne, K.P.1
-
12
-
-
1642411341
-
Pricing Decision in Small Firms: Theory and Practice
-
Cunningham, Dianne and Winn Hornby (1993), "Pricing Decision in Small Firms: Theory and Practice," Management Decision, 31 (7), 46-55.
-
(1993)
Management Decision
, vol.31
, Issue.7
, pp. 46-55
-
-
Cunningham, D.1
Hornby, W.2
-
13
-
-
0001590965
-
Promotion Has a Negative Effect on Brand Evaluations - Or Does It? Additional Disconfirming Evidence
-
Davis, Scott, J. Jeffrey Inman, and Leigh McAlister (1992), "Promotion Has a Negative Effect on Brand Evaluations - Or Does It? Additional Disconfirming Evidence," Journal of Marketing Research, 29 (February), 143-48.
-
(1992)
Journal of Marketing Research
, vol.29
, Issue.FEBRUARY
, pp. 143-148
-
-
Davis, S.1
Jeffrey Inman, J.2
McAlister, L.3
-
14
-
-
0040107146
-
The Misunderstood Role of Small Business
-
Duncan, Joseph W. and Douglas P. Handler (1994), "The Misunderstood Role of Small Business," Business Economics, 29 (July), 7-12.
-
(1994)
Business Economics
, vol.29
, Issue.JULY
, pp. 7-12
-
-
Duncan, J.W.1
Handler, D.P.2
-
15
-
-
0002655750
-
Double Jeopardy Revisited
-
Ehrenberg, Andrew S.C., Gerald J. Goodhardt, and T. Patrick Barwise (1990), "Double Jeopardy Revisited," Journal of Marketing, 54 (July), 82-91.
-
(1990)
Journal of Marketing
, vol.54
, Issue.JULY
, pp. 82-91
-
-
Ehrenberg, A.S.C.1
Goodhardt, G.J.2
Patrick Barwise, T.3
-
16
-
-
84977380654
-
Income Uncertainty and the Onset of the Great Depression
-
Flacco, Paul R. and Randall E. Parker (1992), "Income Uncertainty and the Onset of the Great Depression," Economic Inquiry, 30 (January), 154-71.
-
(1992)
Economic Inquiry
, vol.30
, Issue.JANUARY
, pp. 154-171
-
-
Flacco, P.R.1
Parker, R.E.2
-
17
-
-
84968099966
-
The Resource-Based Theory of Competitive Advantage: Implication for Strategy Formulation
-
Grant, Robert M. (1991), "The Resource-Based Theory of Competitive Advantage: Implication for Strategy Formulation," California Management Review, 33 (Spring), 114-35.
-
(1991)
California Management Review
, vol.33
, Issue.SPRING
, pp. 114-135
-
-
Grant, R.M.1
-
18
-
-
0001058094
-
Strategy, Structure, Size, and Bureaucracy
-
Grinyer, Peter H. and Masoud Yasai-Ardekani (1981), "Strategy, Structure, Size, and Bureaucracy," Academy of Management Journal, 24 (September), 471-86.
-
(1981)
Academy of Management Journal
, vol.24
, Issue.SEPTEMBER
, pp. 471-486
-
-
Grinyer, P.H.1
Yasai-Ardekani, M.2
-
19
-
-
0000257156
-
A Logit Model of Brand Choice Calibrated on Scanner Data
-
Guadagni, Peter M. and John D.C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2 (Summer), 203-238.
-
(1983)
Marketing Science
, vol.2
, Issue.SUMMER
, pp. 203-238
-
-
Guadagni, P.M.1
Little, J.D.C.2
-
20
-
-
1642353011
-
Risk-Aversive Pricing Policies: Problems and Alternatives
-
Guiltinan, Joseph P. (1976), "Risk-Aversive Pricing Policies: Problems and Alternatives," Journal of Marketing, 40 (January), 10-15.
-
(1976)
Journal of Marketing
, vol.40
, Issue.JANUARY
, pp. 10-15
-
-
Guiltinan, J.P.1
-
21
-
-
0030486254
-
Aggressive and Predatory Pricing: A Framework for Analysis
-
_ and Gregory T. Gundlach (1996), "Aggressive and Predatory Pricing: A Framework for Analysis," Journal of Marketing, 60 (July), 87-102.
-
(1996)
Journal of Marketing
, vol.60
, Issue.JULY
, pp. 87-102
-
-
Gundlach, G.T.1
-
22
-
-
84989085762
-
The Strategic Analysis of Intangible Resource
-
Hall, Richard (1992), "The Strategic Analysis of Intangible Resource," Strategic Management Journal, 13 (February), 135-44.
-
(1992)
Strategic Management Journal
, vol.13
, Issue.FEBRUARY
, pp. 135-144
-
-
Hall, R.1
-
23
-
-
1642322237
-
Pricing Strategies Becoming Crucial
-
Handler, Douglas P. (1996), "Pricing Strategies Becoming Crucial," Supermarket Business, (September), 28.
-
(1996)
Supermarket Business
, Issue.SEPTEMBER
, pp. 28
-
-
Handler, D.P.1
-
24
-
-
0347072973
-
Consumer Survival During the Great Depression: Reports from the Field
-
Hill, Ronald P., Elizabeth C. Hirschman, and John F. Bauman (1997), "Consumer Survival During the Great Depression: Reports from the Field," Journal of Macromarketing, 17 (Spring), 107-127.
-
(1997)
Journal of Macromarketing
, vol.17
, Issue.SPRING
, pp. 107-127
-
-
Hill, R.P.1
Hirschman, E.C.2
Bauman, J.F.3
-
25
-
-
85107964895
-
Determinants of Store-Level Price Elasticity
-
Hoch, Stephen J., Byung-Do Kim, Alan L. Montgomery, and Peter E. Rossi (1995), "Determinants of Store-Level Price Elasticity," Journal of Marketing Research, 32 (February), 17-29.
-
(1995)
Journal of Marketing Research
, vol.32
, Issue.FEBRUARY
, pp. 17-29
-
-
Hoch, S.J.1
Kim, B.-D.2
Montgomery, A.L.3
Rossi, P.E.4
-
26
-
-
0347197987
-
Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage Theory
-
Hunt, Shelby D. (1997), "Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage Theory," Eastern Economic Journal, 23 (Fall), 425-39.
-
(1997)
Eastern Economic Journal
, vol.23
, Issue.FALL
, pp. 425-439
-
-
Hunt, S.D.1
-
27
-
-
84986121482
-
The Comparative Advantage Theory of Competition
-
_ and Robert M. Morgan (1995), "The Comparative Advantage Theory of Competition," Journal of Marketing, 59 (April), 1-15.
-
(1995)
Journal of Marketing
, vol.59
, Issue.APRIL
, pp. 1-15
-
-
Morgan, R.M.1
-
28
-
-
0030502842
-
The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions
-
_ and _ (1996), "The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions," Journal of Marketing, 60 (October), 107-14.
-
(1996)
Journal of Marketing
, vol.60
, Issue.OCTOBER
, pp. 107-114
-
-
-
29
-
-
0032376865
-
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
-
Kalra, Ajay and Ronald C. Goodstein (1998), "The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity," Journal of Marketing Research, 35 (May), 210-24.
-
(1998)
Journal of Marketing Research
, vol.35
, Issue.MAY
, pp. 210-224
-
-
Kalra, A.1
Goodstein, R.C.2
-
30
-
-
21144478550
-
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
-
Keller, Kevin Lane (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing, 57 (January), 1-22.
-
(1993)
Journal of Marketing
, vol.57
, Issue.JANUARY
, pp. 1-22
-
-
Keller, K.L.1
-
31
-
-
0033148074
-
Lifestyle of the Tight and Frugal: Theory and Measurement
-
Lastovicka, John L., Lance A. Bettencourt, Renee S. Hughner, and Ronald J. Kuntze (1999), "Lifestyle of the Tight and Frugal: Theory and Measurement," Journal of Consumer Research, 26 (June), 85-98.
-
(1999)
Journal of Consumer Research
, vol.26
, Issue.JUNE
, pp. 85-98
-
-
Lastovicka, J.L.1
Bettencourt, L.A.2
Hughner, R.S.3
Kuntze, R.J.4
-
32
-
-
51249190756
-
The Theory of Double Jeopardy
-
Martin, Claude R., Jr. (1973), "The Theory of Double Jeopardy, " Journal of the Academy of Marketing Science, 1 (Fall), 148-55.
-
(1973)
Journal of the Academy of Marketing Science
, vol.1
, Issue.FALL
, pp. 148-155
-
-
Martin Jr., C.R.1
-
33
-
-
0034179049
-
An Investigation of Reference Price Segments
-
Mazumdar, Tridib and Purushottam Papatla (2000), "An Investigation of Reference Price Segments," Journal of Marketing Research, 37 (May), 246-58.
-
(2000)
Journal of Marketing Research
, vol.37
, Issue.MAY
, pp. 246-258
-
-
Mazumdar, T.1
Papatla, P.2
-
34
-
-
0012071695
-
Using Trade-Off Analysis to Determine Value-Price Sensitivity of Custom Calling Features
-
Miller, Judith T., James R. Ogden, and Craig A. Latshaw (1998), "Using Trade-Off Analysis to Determine Value-Price Sensitivity of Custom Calling Features," American Business Review, 1 (January), 8-13.
-
(1998)
American Business Review
, vol.1
, Issue.JANUARY
, pp. 8-13
-
-
Miller, J.T.1
Ogden, J.R.2
Latshaw, C.A.3
-
35
-
-
0346340309
-
Theoretical Modeling in Marketing
-
Moorthy, K. Sridhar (1993), "Theoretical Modeling in Marketing," Journal of Marketing, 57 (April), 92-106.
-
(1993)
Journal of Marketing
, vol.57
, Issue.APRIL
, pp. 92-106
-
-
Moorthy, K.S.1
-
37
-
-
0033247801
-
When Do Price Promotions Affect Pretrial Brand Evaluations?
-
Raghubir, Priya and Kim Corfman (1999), "When Do Price Promotions Affect Pretrial Brand Evaluations?" Journal of Marketing Research, 36 (May), 211-22.
-
(1999)
Journal of Marketing Research
, vol.36
, Issue.MAY
, pp. 211-222
-
-
Raghubir, P.1
Corfman, K.2
-
38
-
-
77950635054
-
How to Fight a Price War
-
Rao, Akshay R., Mark E. Bergen, and Scott Davis (2000), "How to Fight a Price War," Harvard Business Review, 78 (March-April), 107-116.
-
(2000)
Harvard Business Review
, vol.78
, Issue.MARCH-APRIL
, pp. 107-116
-
-
Rao, A.R.1
Bergen, M.E.2
Davis, S.3
-
39
-
-
0040968766
-
Cost Complexity of Pricing Decisions for Exporters in Developing and Emerging Markets
-
Raymond, Mary Anne, John F. Tanner Jr., and Jonghoon Kim (2001), "Cost Complexity of Pricing Decisions for Exporters in Developing and Emerging Markets," Journal of International Marketing, 9 (3), 19-40.
-
(2001)
Journal of International Marketing
, vol.9
, Issue.3
, pp. 19-40
-
-
Raymond, M.A.1
Tanner Jr., J.F.2
Kim, J.3
-
40
-
-
0002395647
-
Consumer Response to Initial Product Trial: A Bayesian Analysis
-
Scott, Carol A. and Richard F. Yalch (1980), "Consumer Response to Initial Product Trial: A Bayesian Analysis," Journal of Consumer Research, 7 (June), 32-41.
-
(1980)
Journal of Consumer Research
, vol.7
, Issue.JUNE
, pp. 32-41
-
-
Scott, C.A.1
Yalch, R.F.2
-
41
-
-
0041053411
-
Management and Consumers in an Era of Stagflation
-
Shama, Avraham (1978), "Management and Consumers in an Era of Stagflation," Journal of Marketing, 42 (July), 43-52.
-
(1978)
Journal of Marketing
, vol.42
, Issue.JULY
, pp. 43-52
-
-
Shama, A.1
-
42
-
-
21144475848
-
Marketing Strategies During Recession: A Comparison of Small and Large Firms
-
_ (1993), "Marketing Strategies During Recession: A Comparison of Small and Large Firms," Journal of Small Business Management, 31 (July), 62-72.
-
(1993)
Journal of Small Business Management
, vol.31
, Issue.JULY
, pp. 62-72
-
-
-
43
-
-
22444452309
-
Revisiting Marketing's Lawlike Generalizations
-
Sheth, Jagdish N. and Rajendra S. Sisodia (1999), "Revisiting Marketing's Lawlike Generalizations," Journal of the Academy of Marketing Science, 27 (1), 71-87.
-
(1999)
Journal of the Academy of Marketing Science
, vol.27
, Issue.1
, pp. 71-87
-
-
Sheth, J.N.1
Sisodia, R.S.2
-
44
-
-
1642383956
-
Trend Watchers Say Consumers Are Becoming More Cautious with Money
-
Smith, Joyce (2003), "Trend Watchers Say Consumers Are Becoming More Cautious with Money," Knight Ridder Tribune Business News, (February 26), 1.
-
(2003)
Knight Ridder Tribune Business News
, Issue.FEBRUARY 26
, pp. 1
-
-
Smith, J.1
-
45
-
-
1642266863
-
Characteristics of Share-Gaining Marketing Strategies for Smaller-Share Firms: Literature Review and Synthesis
-
Stasch, Stanley F., Ronald T. Lonsdale, John L. Ward, and Dawn A. Harris (1999), "Characteristics of Share-Gaining Marketing Strategies for Smaller-Share Firms: Literature Review and Synthesis," Journal of Marketing Theory and Practice, 7 (Spring), 54-68.
-
(1999)
Journal of Marketing Theory and Practice
, vol.7
, Issue.SPRING
, pp. 54-68
-
-
Stasch, S.F.1
Lonsdale, R.T.2
Ward, J.L.3
Harris, D.A.4
-
46
-
-
0035531127
-
Competitive Pricing Behavior in the Auto Market: A Structural Analysis
-
Sudhir, Karunakaran (2001), "Competitive Pricing Behavior in the Auto Market: A Structural Analysis," Marketing Science, 20 (1), 42-60.
-
(2001)
Marketing Science
, vol.20
, Issue.1
, pp. 42-60
-
-
Sudhir, K.1
-
47
-
-
0002854696
-
Exploiting the Core Competences of your Organization
-
Tampoe, Mahen (1994), "Exploiting the Core Competences of your Organization," Long Range Planning, 27 (August), 66-77.
-
(1994)
Long Range Planning
, vol.27
, Issue.AUGUST
, pp. 66-77
-
-
Tampoe, M.1
-
48
-
-
23044519528
-
The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value
-
Teas, Kenneth R. and Sanjeev Agarwal (2000), "The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value," Journal of the Academy of Marketing Science, 28 (2), 278-90.
-
(2000)
Journal of the Academy of Marketing Science
, vol.28
, Issue.2
, pp. 278-290
-
-
Teas, K.R.1
Agarwal, S.2
-
50
-
-
0002142942
-
How Important is Pricing in Competitive Strategy
-
Udell, Jon G. (1964), "How Important is Pricing in Competitive Strategy," Journal of Marketing, 28 (January), 45-78.
-
(1964)
Journal of Marketing
, vol.28
, Issue.JANUARY
, pp. 45-78
-
-
Udell, J.G.1
-
51
-
-
0001966850
-
Product Diversity and Firm Performance: An Empirical Investigation
-
Varadarajan, P. Rajan (1986), "Product Diversity and Firm Performance: An Empirical Investigation," Journal of Marketing, 50 (July), 43-57.
-
(1986)
Journal of Marketing
, vol.50
, Issue.JULY
, pp. 43-57
-
-
Varadarajan, P.R.1
-
52
-
-
0000833421
-
Measurement of Business Performance on Strategy Research: A Comparison of Approach
-
Venkatraman, N. and Vasudevan Ramanujam (1986), "Measurement of Business Performance on Strategy Research: A Comparison of Approach," Academy of Management Review, 11 (4), 801-14.
-
(1986)
Academy of Management Review
, vol.11
, Issue.4
, pp. 801-814
-
-
Venkatraman, N.1
Ramanujam, V.2
-
53
-
-
1642276538
-
Core Competences, Market Analysis, and Competitive Advantage: Forging the Links
-
G. Hamel and A. Heene, eds. New York: John Wiley & Sons
-
Verdin, Paul and Peter Williamson (1994), "Core Competences, Market Analysis, and Competitive Advantage: Forging the Links," in Sustainable Competitive Advantage Through Core Competence, G. Hamel and A. Heene, eds. New York: John Wiley & Sons.
-
(1994)
Sustainable Competitive Advantage Through Core Competence
-
-
Verdin, P.1
Williamson, P.2
-
54
-
-
1642395235
-
New VSDA Directors Identify Pricing as Top Priority
-
Villa, Joan and Wendy Wilson (1999), "New VSDA Directors Identify Pricing as Top Priority," Video Business, 19 (27), 4.
-
(1999)
Video Business
, vol.19
, Issue.27
, pp. 4
-
-
Villa, J.1
Wilson, W.2
-
55
-
-
0002191906
-
From Critical Resources to Corporate Strategy
-
Wernerfelt, Birger (1989), "From Critical Resources to Corporate Strategy," Journal of General Management, 14 (3), 4-12.
-
(1989)
Journal of General Management
, vol.14
, Issue.3
, pp. 4-12
-
-
Wernerfelt, B.1
-
56
-
-
22644449648
-
Experimentation in the 21st Century: The Importance of External Validity
-
Winer, Russell S. (1999), "Experimentation in the 21st Century: The Importance of External Validity," Journal of the Academy of Marketing Science, 27 (3), 349-58.
-
(1999)
Journal of the Academy of Marketing Science
, vol.27
, Issue.3
, pp. 349-358
-
-
Winer, R.S.1
-
57
-
-
23044517705
-
An Examination of Selected Marketing Mix Elements and Brand Equity
-
Yoo, Boonghee, Naveen Donthu, and Sungho Lee (2000), "An Examination of Selected Marketing Mix Elements and Brand Equity," Journal of the Academy of Marketing Science, 28 (2), 195-211.
-
(2000)
Journal of the Academy of Marketing Science
, vol.28
, Issue.2
, pp. 195-211
-
-
Yoo, B.1
Donthu, N.2
Lee, S.3
|