메뉴 건너뛰기




Volumn 12, Issue 1, 2004, Pages 82-102

Retail Pricing Strategies in Recession Economies: The Case of Taiwan

Author keywords

[No Author keywords available]

Indexed keywords


EID: 1642405042     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.12.1.82.25650     Document Type: Article
Times cited : (17)

References (57)
  • 2
    • 0035605974 scopus 로고    scopus 로고
    • Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy
    • Ailawadi, Kusum L., Donald R. Lehmann, and Scott A. Neslin (2001), "Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy," Journal of Marketing, 65 (January), 44-61.
    • (2001) Journal of Marketing , vol.65 , Issue.JANUARY , pp. 44-61
    • Ailawadi, K.L.1    Lehmann, D.R.2    Neslin, S.A.3
  • 3
    • 0000648913 scopus 로고
    • Strategic Factor Markets: Expectations, Lucks, and Business Strategy
    • Barney, Jay B. (1986), "Strategic Factor Markets: Expectations, Lucks, and Business Strategy," Management Science, 32 (10), 1231-41.
    • (1986) Management Science , vol.32 , Issue.10 , pp. 1231-1241
    • Barney, J.B.1
  • 4
    • 0037685908 scopus 로고    scopus 로고
    • A Revision and Empirical Test of the Extended Price-Perceived Quality Model
    • Chapman, Joe and Russ Wahlers (1999), "A Revision and Empirical Test of the Extended Price-Perceived Quality Model," Journal of Marketing Theory and Practice, 7 (Summer), 53-64.
    • (1999) Journal of Marketing Theory and Practice , vol.7 , Issue.SUMMER , pp. 53-64
    • Chapman, J.1    Wahlers, R.2
  • 5
    • 84989040310 scopus 로고
    • The Link Between Resources and Type of Diversification: Theory and Evidence
    • Chatterjee, Sayan and Birger Wernerfelt (1991), "The Link Between Resources and Type of Diversification: Theory and Evidence," Strategic Management Journal, 12 (1), 33-48.
    • (1991) Strategic Management Journal , vol.12 , Issue.1 , pp. 33-48
    • Chatterjee, S.1    Wernerfelt, B.2
  • 6
    • 0347263953 scopus 로고    scopus 로고
    • Does Brand Loyalty Mediate Brand Equity Outcomes?
    • Chaudhuri, Arjun (1999), "Does Brand Loyalty Mediate Brand Equity Outcomes?" Journal of Marketing Theory and Practice, 7 (Spring), 136-46.
    • (1999) Journal of Marketing Theory and Practice , vol.7 , Issue.SPRING , pp. 136-146
    • Chaudhuri, A.1
  • 7
    • 0035590133 scopus 로고    scopus 로고
    • The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
    • _ and Morris B. Holbrook (2001), "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty," Journal of Marketing, 65 (April), 81-93.
    • (2001) Journal of Marketing , vol.65 , Issue.APRIL , pp. 81-93
    • Holbrook, M.B.1
  • 9
    • 0012102213 scopus 로고    scopus 로고
    • The Past and Future of Competitive Advantage
    • _ (2001), "The Past and Future of Competitive Advantage," Sloan Management Review, 42 (Winter), 105-109.
    • (2001) Sloan Management Review , vol.42 , Issue.WINTER , pp. 105-109
  • 10
    • 0012802447 scopus 로고
    • Brand Equity, Brand Preference, and Purchase Intent
    • Cobb-Walgren, Cathy J., Cynthia A. Ruble, and Naveen Donthu (1995), "Brand Equity, Brand Preference, and Purchase Intent," Journal of Advertising, 24 (Fall), 25-40.
    • (1995) Journal of Advertising , vol.24 , Issue.FALL , pp. 25-40
    • Cobb-Walgren, C.J.1    Ruble, C.A.2    Donthu, N.3
  • 11
    • 38249043706 scopus 로고
    • Sustainable Competitive Advantage: What It Is and What It Isn't
    • Coyne, Kevin P. (1986), "Sustainable Competitive Advantage: What It Is and What It Isn't," Business Horizons, 29 (January-February), 54-61.
    • (1986) Business Horizons , vol.29 , Issue.JANUARY-FEBRUARY , pp. 54-61
    • Coyne, K.P.1
  • 12
    • 1642411341 scopus 로고
    • Pricing Decision in Small Firms: Theory and Practice
    • Cunningham, Dianne and Winn Hornby (1993), "Pricing Decision in Small Firms: Theory and Practice," Management Decision, 31 (7), 46-55.
    • (1993) Management Decision , vol.31 , Issue.7 , pp. 46-55
    • Cunningham, D.1    Hornby, W.2
  • 13
    • 0001590965 scopus 로고
    • Promotion Has a Negative Effect on Brand Evaluations - Or Does It? Additional Disconfirming Evidence
    • Davis, Scott, J. Jeffrey Inman, and Leigh McAlister (1992), "Promotion Has a Negative Effect on Brand Evaluations - Or Does It? Additional Disconfirming Evidence," Journal of Marketing Research, 29 (February), 143-48.
    • (1992) Journal of Marketing Research , vol.29 , Issue.FEBRUARY , pp. 143-148
    • Davis, S.1    Jeffrey Inman, J.2    McAlister, L.3
  • 14
    • 0040107146 scopus 로고
    • The Misunderstood Role of Small Business
    • Duncan, Joseph W. and Douglas P. Handler (1994), "The Misunderstood Role of Small Business," Business Economics, 29 (July), 7-12.
    • (1994) Business Economics , vol.29 , Issue.JULY , pp. 7-12
    • Duncan, J.W.1    Handler, D.P.2
  • 16
    • 84977380654 scopus 로고
    • Income Uncertainty and the Onset of the Great Depression
    • Flacco, Paul R. and Randall E. Parker (1992), "Income Uncertainty and the Onset of the Great Depression," Economic Inquiry, 30 (January), 154-71.
    • (1992) Economic Inquiry , vol.30 , Issue.JANUARY , pp. 154-171
    • Flacco, P.R.1    Parker, R.E.2
  • 17
    • 84968099966 scopus 로고
    • The Resource-Based Theory of Competitive Advantage: Implication for Strategy Formulation
    • Grant, Robert M. (1991), "The Resource-Based Theory of Competitive Advantage: Implication for Strategy Formulation," California Management Review, 33 (Spring), 114-35.
    • (1991) California Management Review , vol.33 , Issue.SPRING , pp. 114-135
    • Grant, R.M.1
  • 18
    • 0001058094 scopus 로고
    • Strategy, Structure, Size, and Bureaucracy
    • Grinyer, Peter H. and Masoud Yasai-Ardekani (1981), "Strategy, Structure, Size, and Bureaucracy," Academy of Management Journal, 24 (September), 471-86.
    • (1981) Academy of Management Journal , vol.24 , Issue.SEPTEMBER , pp. 471-486
    • Grinyer, P.H.1    Yasai-Ardekani, M.2
  • 19
    • 0000257156 scopus 로고
    • A Logit Model of Brand Choice Calibrated on Scanner Data
    • Guadagni, Peter M. and John D.C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2 (Summer), 203-238.
    • (1983) Marketing Science , vol.2 , Issue.SUMMER , pp. 203-238
    • Guadagni, P.M.1    Little, J.D.C.2
  • 20
    • 1642353011 scopus 로고
    • Risk-Aversive Pricing Policies: Problems and Alternatives
    • Guiltinan, Joseph P. (1976), "Risk-Aversive Pricing Policies: Problems and Alternatives," Journal of Marketing, 40 (January), 10-15.
    • (1976) Journal of Marketing , vol.40 , Issue.JANUARY , pp. 10-15
    • Guiltinan, J.P.1
  • 21
    • 0030486254 scopus 로고    scopus 로고
    • Aggressive and Predatory Pricing: A Framework for Analysis
    • _ and Gregory T. Gundlach (1996), "Aggressive and Predatory Pricing: A Framework for Analysis," Journal of Marketing, 60 (July), 87-102.
    • (1996) Journal of Marketing , vol.60 , Issue.JULY , pp. 87-102
    • Gundlach, G.T.1
  • 22
    • 84989085762 scopus 로고
    • The Strategic Analysis of Intangible Resource
    • Hall, Richard (1992), "The Strategic Analysis of Intangible Resource," Strategic Management Journal, 13 (February), 135-44.
    • (1992) Strategic Management Journal , vol.13 , Issue.FEBRUARY , pp. 135-144
    • Hall, R.1
  • 23
    • 1642322237 scopus 로고    scopus 로고
    • Pricing Strategies Becoming Crucial
    • Handler, Douglas P. (1996), "Pricing Strategies Becoming Crucial," Supermarket Business, (September), 28.
    • (1996) Supermarket Business , Issue.SEPTEMBER , pp. 28
    • Handler, D.P.1
  • 24
    • 0347072973 scopus 로고    scopus 로고
    • Consumer Survival During the Great Depression: Reports from the Field
    • Hill, Ronald P., Elizabeth C. Hirschman, and John F. Bauman (1997), "Consumer Survival During the Great Depression: Reports from the Field," Journal of Macromarketing, 17 (Spring), 107-127.
    • (1997) Journal of Macromarketing , vol.17 , Issue.SPRING , pp. 107-127
    • Hill, R.P.1    Hirschman, E.C.2    Bauman, J.F.3
  • 26
    • 0347197987 scopus 로고    scopus 로고
    • Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage Theory
    • Hunt, Shelby D. (1997), "Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage Theory," Eastern Economic Journal, 23 (Fall), 425-39.
    • (1997) Eastern Economic Journal , vol.23 , Issue.FALL , pp. 425-439
    • Hunt, S.D.1
  • 27
    • 84986121482 scopus 로고
    • The Comparative Advantage Theory of Competition
    • _ and Robert M. Morgan (1995), "The Comparative Advantage Theory of Competition," Journal of Marketing, 59 (April), 1-15.
    • (1995) Journal of Marketing , vol.59 , Issue.APRIL , pp. 1-15
    • Morgan, R.M.1
  • 28
    • 0030502842 scopus 로고    scopus 로고
    • The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions
    • _ and _ (1996), "The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions," Journal of Marketing, 60 (October), 107-14.
    • (1996) Journal of Marketing , vol.60 , Issue.OCTOBER , pp. 107-114
  • 29
    • 0032376865 scopus 로고    scopus 로고
    • The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
    • Kalra, Ajay and Ronald C. Goodstein (1998), "The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity," Journal of Marketing Research, 35 (May), 210-24.
    • (1998) Journal of Marketing Research , vol.35 , Issue.MAY , pp. 210-224
    • Kalra, A.1    Goodstein, R.C.2
  • 30
    • 21144478550 scopus 로고
    • Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
    • Keller, Kevin Lane (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity," Journal of Marketing, 57 (January), 1-22.
    • (1993) Journal of Marketing , vol.57 , Issue.JANUARY , pp. 1-22
    • Keller, K.L.1
  • 33
    • 0034179049 scopus 로고    scopus 로고
    • An Investigation of Reference Price Segments
    • Mazumdar, Tridib and Purushottam Papatla (2000), "An Investigation of Reference Price Segments," Journal of Marketing Research, 37 (May), 246-58.
    • (2000) Journal of Marketing Research , vol.37 , Issue.MAY , pp. 246-258
    • Mazumdar, T.1    Papatla, P.2
  • 34
    • 0012071695 scopus 로고    scopus 로고
    • Using Trade-Off Analysis to Determine Value-Price Sensitivity of Custom Calling Features
    • Miller, Judith T., James R. Ogden, and Craig A. Latshaw (1998), "Using Trade-Off Analysis to Determine Value-Price Sensitivity of Custom Calling Features," American Business Review, 1 (January), 8-13.
    • (1998) American Business Review , vol.1 , Issue.JANUARY , pp. 8-13
    • Miller, J.T.1    Ogden, J.R.2    Latshaw, C.A.3
  • 35
    • 0346340309 scopus 로고
    • Theoretical Modeling in Marketing
    • Moorthy, K. Sridhar (1993), "Theoretical Modeling in Marketing," Journal of Marketing, 57 (April), 92-106.
    • (1993) Journal of Marketing , vol.57 , Issue.APRIL , pp. 92-106
    • Moorthy, K.S.1
  • 37
    • 0033247801 scopus 로고    scopus 로고
    • When Do Price Promotions Affect Pretrial Brand Evaluations?
    • Raghubir, Priya and Kim Corfman (1999), "When Do Price Promotions Affect Pretrial Brand Evaluations?" Journal of Marketing Research, 36 (May), 211-22.
    • (1999) Journal of Marketing Research , vol.36 , Issue.MAY , pp. 211-222
    • Raghubir, P.1    Corfman, K.2
  • 38
    • 77950635054 scopus 로고    scopus 로고
    • How to Fight a Price War
    • Rao, Akshay R., Mark E. Bergen, and Scott Davis (2000), "How to Fight a Price War," Harvard Business Review, 78 (March-April), 107-116.
    • (2000) Harvard Business Review , vol.78 , Issue.MARCH-APRIL , pp. 107-116
    • Rao, A.R.1    Bergen, M.E.2    Davis, S.3
  • 39
    • 0040968766 scopus 로고    scopus 로고
    • Cost Complexity of Pricing Decisions for Exporters in Developing and Emerging Markets
    • Raymond, Mary Anne, John F. Tanner Jr., and Jonghoon Kim (2001), "Cost Complexity of Pricing Decisions for Exporters in Developing and Emerging Markets," Journal of International Marketing, 9 (3), 19-40.
    • (2001) Journal of International Marketing , vol.9 , Issue.3 , pp. 19-40
    • Raymond, M.A.1    Tanner Jr., J.F.2    Kim, J.3
  • 40
    • 0002395647 scopus 로고
    • Consumer Response to Initial Product Trial: A Bayesian Analysis
    • Scott, Carol A. and Richard F. Yalch (1980), "Consumer Response to Initial Product Trial: A Bayesian Analysis," Journal of Consumer Research, 7 (June), 32-41.
    • (1980) Journal of Consumer Research , vol.7 , Issue.JUNE , pp. 32-41
    • Scott, C.A.1    Yalch, R.F.2
  • 41
    • 0041053411 scopus 로고
    • Management and Consumers in an Era of Stagflation
    • Shama, Avraham (1978), "Management and Consumers in an Era of Stagflation," Journal of Marketing, 42 (July), 43-52.
    • (1978) Journal of Marketing , vol.42 , Issue.JULY , pp. 43-52
    • Shama, A.1
  • 42
    • 21144475848 scopus 로고
    • Marketing Strategies During Recession: A Comparison of Small and Large Firms
    • _ (1993), "Marketing Strategies During Recession: A Comparison of Small and Large Firms," Journal of Small Business Management, 31 (July), 62-72.
    • (1993) Journal of Small Business Management , vol.31 , Issue.JULY , pp. 62-72
  • 44
    • 1642383956 scopus 로고    scopus 로고
    • Trend Watchers Say Consumers Are Becoming More Cautious with Money
    • Smith, Joyce (2003), "Trend Watchers Say Consumers Are Becoming More Cautious with Money," Knight Ridder Tribune Business News, (February 26), 1.
    • (2003) Knight Ridder Tribune Business News , Issue.FEBRUARY 26 , pp. 1
    • Smith, J.1
  • 45
    • 1642266863 scopus 로고    scopus 로고
    • Characteristics of Share-Gaining Marketing Strategies for Smaller-Share Firms: Literature Review and Synthesis
    • Stasch, Stanley F., Ronald T. Lonsdale, John L. Ward, and Dawn A. Harris (1999), "Characteristics of Share-Gaining Marketing Strategies for Smaller-Share Firms: Literature Review and Synthesis," Journal of Marketing Theory and Practice, 7 (Spring), 54-68.
    • (1999) Journal of Marketing Theory and Practice , vol.7 , Issue.SPRING , pp. 54-68
    • Stasch, S.F.1    Lonsdale, R.T.2    Ward, J.L.3    Harris, D.A.4
  • 46
    • 0035531127 scopus 로고    scopus 로고
    • Competitive Pricing Behavior in the Auto Market: A Structural Analysis
    • Sudhir, Karunakaran (2001), "Competitive Pricing Behavior in the Auto Market: A Structural Analysis," Marketing Science, 20 (1), 42-60.
    • (2001) Marketing Science , vol.20 , Issue.1 , pp. 42-60
    • Sudhir, K.1
  • 47
    • 0002854696 scopus 로고
    • Exploiting the Core Competences of your Organization
    • Tampoe, Mahen (1994), "Exploiting the Core Competences of your Organization," Long Range Planning, 27 (August), 66-77.
    • (1994) Long Range Planning , vol.27 , Issue.AUGUST , pp. 66-77
    • Tampoe, M.1
  • 48
    • 23044519528 scopus 로고    scopus 로고
    • The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value
    • Teas, Kenneth R. and Sanjeev Agarwal (2000), "The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value," Journal of the Academy of Marketing Science, 28 (2), 278-90.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.2 , pp. 278-290
    • Teas, K.R.1    Agarwal, S.2
  • 50
    • 0002142942 scopus 로고
    • How Important is Pricing in Competitive Strategy
    • Udell, Jon G. (1964), "How Important is Pricing in Competitive Strategy," Journal of Marketing, 28 (January), 45-78.
    • (1964) Journal of Marketing , vol.28 , Issue.JANUARY , pp. 45-78
    • Udell, J.G.1
  • 51
    • 0001966850 scopus 로고
    • Product Diversity and Firm Performance: An Empirical Investigation
    • Varadarajan, P. Rajan (1986), "Product Diversity and Firm Performance: An Empirical Investigation," Journal of Marketing, 50 (July), 43-57.
    • (1986) Journal of Marketing , vol.50 , Issue.JULY , pp. 43-57
    • Varadarajan, P.R.1
  • 52
    • 0000833421 scopus 로고
    • Measurement of Business Performance on Strategy Research: A Comparison of Approach
    • Venkatraman, N. and Vasudevan Ramanujam (1986), "Measurement of Business Performance on Strategy Research: A Comparison of Approach," Academy of Management Review, 11 (4), 801-14.
    • (1986) Academy of Management Review , vol.11 , Issue.4 , pp. 801-814
    • Venkatraman, N.1    Ramanujam, V.2
  • 53
    • 1642276538 scopus 로고
    • Core Competences, Market Analysis, and Competitive Advantage: Forging the Links
    • G. Hamel and A. Heene, eds. New York: John Wiley & Sons
    • Verdin, Paul and Peter Williamson (1994), "Core Competences, Market Analysis, and Competitive Advantage: Forging the Links," in Sustainable Competitive Advantage Through Core Competence, G. Hamel and A. Heene, eds. New York: John Wiley & Sons.
    • (1994) Sustainable Competitive Advantage Through Core Competence
    • Verdin, P.1    Williamson, P.2
  • 54
    • 1642395235 scopus 로고    scopus 로고
    • New VSDA Directors Identify Pricing as Top Priority
    • Villa, Joan and Wendy Wilson (1999), "New VSDA Directors Identify Pricing as Top Priority," Video Business, 19 (27), 4.
    • (1999) Video Business , vol.19 , Issue.27 , pp. 4
    • Villa, J.1    Wilson, W.2
  • 55
    • 0002191906 scopus 로고
    • From Critical Resources to Corporate Strategy
    • Wernerfelt, Birger (1989), "From Critical Resources to Corporate Strategy," Journal of General Management, 14 (3), 4-12.
    • (1989) Journal of General Management , vol.14 , Issue.3 , pp. 4-12
    • Wernerfelt, B.1
  • 56
    • 22644449648 scopus 로고    scopus 로고
    • Experimentation in the 21st Century: The Importance of External Validity
    • Winer, Russell S. (1999), "Experimentation in the 21st Century: The Importance of External Validity," Journal of the Academy of Marketing Science, 27 (3), 349-58.
    • (1999) Journal of the Academy of Marketing Science , vol.27 , Issue.3 , pp. 349-358
    • Winer, R.S.1
  • 57
    • 23044517705 scopus 로고    scopus 로고
    • An Examination of Selected Marketing Mix Elements and Brand Equity
    • Yoo, Boonghee, Naveen Donthu, and Sungho Lee (2000), "An Examination of Selected Marketing Mix Elements and Brand Equity," Journal of the Academy of Marketing Science, 28 (2), 195-211.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.2 , pp. 195-211
    • Yoo, B.1    Donthu, N.2    Lee, S.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.