Korean Marketing in China: An Exploratory Analysis of Strategy-Performance Relationships

Journal of International Marketing

Volumn 11, Issue 2, 2003, Pages 79-100

  Han, C Min ^a   Kim, Jung Min ^a  

^a Hanyang University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642382977     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.11.2.79.20168     Document Type: Review

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