New product development process in Spanish firms: Typology, antecedents and technical/marketing activities

Technovation

Volumn 25, Issue 4, 2005, Pages 395-405

  Varela, José ^a   Benito, Leandro ^a  

^a UNIVERSITY OF SANTIAGO DE COMPOSTELA   (Spain)

Author keywords

New product development; Spain; Technical marketing activities

Indexed keywords

DECISION MAKING; MARKETING; MATHEMATICAL MODELS; PROCESS ENGINEERING; PROJECT MANAGEMENT; RESEARCH AND DEVELOPMENT MANAGEMENT; TECHNOLOGY TRANSFER; TOPOLOGY;

MARKET ORIENTATION (MO); NEW PRODUCT DEVELOPMENT (NPD); SPAIN; TECHNICAL/MARKETING ACTIVITIES;

PRODUCT DEVELOPMENT;

EID: 12444274840     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2003.08.001     Document Type: Article

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