Measuring nonprofit marketing strategy performance: The case of museum stores

Journal of Business Research

Volumn 58, Issue 6, 2005, Pages 829-840

  Mottner, Sandra ^a   Ford, John B ^b  

^a WESTERN WASHINGTON UNIVERSITY   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

Author keywords

Marketing; Museum; Nonprofit; Performance; Retail; Strategy

Indexed keywords

EID: 12144283146     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.06.004     Document Type: Article

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