-
1
-
-
0002630399
-
Evolution of the marketing organization: New forms for turbulent environments
-
Achrol R.S. Evolution of the marketing organization: New forms for turbulent environments Journal of Marketing 55 4 1991 77-93
-
(1991)
Journal of Marketing
, vol.55
, Issue.4
, pp. 77-93
-
-
Achrol, R.S.1
-
2
-
-
0009092283
-
Computer as audience-mediated interactive messages
-
E. Forrest, et al. (Eds.), Chicago
-
Anderson, C. (1996). Computer as audience-mediated interactive messages. In E. Forrest, et al. (Eds.), Interactive marketing: The future present (pp. 149-162). Chicago.
-
(1996)
Interactive Marketing: The Future Present
, pp. 149-162
-
-
Anderson, C.1
-
3
-
-
0000505474
-
Determinants of continuity in conventional industrial channel dyads
-
Anderson E. Weitz B. Determinants of continuity in conventional industrial channel dyads Marketing Science 8 1989 310-323
-
(1989)
Marketing Science
, vol.8
, pp. 310-323
-
-
Anderson, E.1
Weitz, B.2
-
4
-
-
0043183757
-
Hoteliers find initial success on the Web
-
Ayano S. Hoteliers find initial success on the Web Hotels 3 1997 64
-
(1997)
Hotels
, vol.3
, pp. 64
-
-
Ayano, S.1
-
6
-
-
85030252852
-
Research and Studio Archetype
-
Redwood Shores, CA: Cheskin Research
-
Cheskin (1999). Research and Studio Archetype. Ecommerce trust study. Redwood Shores, CA: Cheskin Research.
-
(1999)
Ecommerce Trust Study
-
-
Cheskin1
-
7
-
-
0039456088
-
Internet privacy concerns confirm the case for intervention and communications of the ACM
-
Clarke R. Internet privacy concerns confirm the case for intervention and communications of the ACM Journal of Interactive Marketing 42 2 1999 60-67
-
(1999)
Journal of Interactive Marketing
, vol.42
, Issue.2
, pp. 60-67
-
-
Clarke, R.1
-
8
-
-
1142271740
-
Relationship Marketing: Its key role in entrepreneurship
-
Day J. Dean A.A. Reynolds P.L. Relationship Marketing: Its key role in entrepreneurship Long Range Planning 31 6 1998 828-837
-
(1998)
Long Range Planning
, vol.31
, Issue.6
, pp. 828-837
-
-
Day, J.1
Dean, A.A.2
Reynolds, P.L.3
-
9
-
-
0032398736
-
Understanding the influence of National Culture on the development of Trust
-
Doney P.M. Cannon J.P. Mullen M.R. Understanding the influence of National Culture on the development of Trust Academy of Management Review 23 3 1998 601-620
-
(1998)
Academy of Management Review
, vol.23
, Issue.3
, pp. 601-620
-
-
Doney, P.M.1
Cannon, J.P.2
Mullen, M.R.3
-
10
-
-
0032369532
-
The role of relationship quality in the stratification of vendors as perceived by customers
-
Dorsch M.J. Swanson S.R Kelley S.W The role of relationship quality in the stratification of vendors as perceived by customers Journal of the Academy of Marketing Science 26 2 1998 128-142
-
(1998)
Journal of the Academy of Marketing Science
, vol.26
, Issue.2
, pp. 128-142
-
-
Dorsch, M.J.1
Swanson, S.R.2
Kelley, S.W.3
-
11
-
-
0032391195
-
A communication-based marketing model for managing relationships
-
Duncan T. Moriarty S.E. A communication-based marketing model for managing relationships Journal of Marketing 62 4 1998 1-13
-
(1998)
Journal of Marketing
, vol.62
, Issue.4
, pp. 1-13
-
-
Duncan, T.1
Moriarty, S.E.2
-
14
-
-
1142295928
-
Biggest threat comes from within organisations
-
Galletto, N. (1999). Biggest threat comes from within organisations. Computing Canada, 25(19).
-
(1999)
Computing Canada
, vol.25
, Issue.19
-
-
Galletto, N.1
-
15
-
-
1142271741
-
Security: The issue of a secure online profile
-
Gaudin R. Security: The issue of a secure online profile Information Week 34 5 2000 45-60
-
(2000)
Information Week
, vol.34
, Issue.5
, pp. 45-60
-
-
Gaudin, R.1
-
16
-
-
84905082651
-
From marketing mix to relationship marketing: Towards a paradigm shift in marketing
-
Grönroos C. From marketing mix to relationship marketing: Towards a paradigm shift in marketing Management Decision 32 2 1994 4-20
-
(1994)
Management Decision
, vol.32
, Issue.2
, pp. 4-20
-
-
Grönroos, C.1
-
18
-
-
1142283899
-
Relationship marketing-some reflections on the state-of-the-art of the relational concept
-
Henning-Thurau, T., Hansen, U. (Eds.), Berlin
-
Henning-Thurau, T., - Hansen, U. (2000). Relationship marketing-some reflections on the state-of-the-art of the relational concept. In Henning-Thurau, T., Hansen, U. (Eds.), Relationship marketing: Gaining competitive advantage through customer satisfaction and customer retention (pp. 3-27). Berlin.
-
(2000)
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
, pp. 3-27
-
-
Henning-Thurau, T.1
Hansen, U.2
-
20
-
-
85030902588
-
A preliminary approach to trust on the web favorable and unfavorable factors for developing trust on commercial web sites
-
Berlin, June
-
Lendrevie, J., - Levy, J. (1999). A preliminary approach to trust on the web favorable and unfavorable factors for developing trust on commercial web sites. Proceedings of the EMAC conference, Berlin, June.
-
(1999)
Proceedings of the EMAC Conference
-
-
Lendrevie, J.1
Levy, J.2
-
22
-
-
85030898931
-
-
New York: Prentice-Hall
-
Moorman S. Relationship marketing: An area of relational discipline 1999 Prentice-Hall New York
-
(1999)
Relationship Marketing
-
-
Moorman, S.1
-
27
-
-
0043183748
-
Guestroom Internet experiments abound
-
Shundigg, S. (1997). Guestroom Internet experiments abound. Hotels, 62.
-
(1997)
Hotels
, pp. 62
-
-
Shundigg, S.1
-
28
-
-
1142295927
-
Using new media for customer interaction: A challenge for relationship marketing
-
Henning-Thurau, T., - Hansen, U. (Eds.), Berlin
-
Stauss, B. (2000). Using new media for customer interaction: A challenge for relationship marketing. In Henning-Thurau, T., - Hansen, U. (Eds.), Relationship marketing: Gaining competive advantage through customer satisfaction and customer retention (pp. 233-253). Berlin.
-
(2000)
Relationship Marketing: Gaining Competive Advantage Through Customer Satisfaction and Customer Retention
, pp. 233-253
-
-
Stauss, B.1
-
29
-
-
0032372563
-
Customer evaluations of service complaint experiences: Implications for relationship marketing
-
Tax S.S. Brown S.W. Chandrashekaran M. Customer evaluations of service complaint experiences: Implications for relationship marketing Journal of Marketing 62 4 1998 60-76
-
(1998)
Journal of Marketing
, vol.62
, Issue.4
, pp. 60-76
-
-
Tax, S.S.1
Brown, S.W.2
Chandrashekaran, M.3
-
31
-
-
0012396899
-
Successful e-commerce requires trust of buyers, computing
-
Wareham E. Successful e-commerce requires trust of buyers, computing Willowdale Canada 25 35 1999 27-33
-
(1999)
Willowdale Canada
, vol.25
, Issue.35
, pp. 27-33
-
-
Wareham, E.1
-
33
-
-
22644451283
-
Personal selling and sales management: A relationship marketing perspective
-
Weitz B.A. Bradford K.D. Personal selling and sales management: A relationship marketing perspective Journal of the Academy of Marketing Science 27 2 1999 241-254
-
(1999)
Journal of the Academy of Marketing Science
, vol.27
, Issue.2
, pp. 241-254
-
-
Weitz, B.A.1
Bradford, K.D.2
-
34
-
-
0043183747
-
Sheraton exec cites benefits of Eurohotec
-
Wolchuk S. Sheraton exec cites benefits of Eurohotec Hotels 31 1997 50
-
(1997)
Hotels
, vol.31
, pp. 50
-
-
Wolchuk, S.1
|