The effects of print format in direct-to-consumer prescription drug advertisements on risk knowledge and preference

Drug Information Journal

Volumn 36, Issue 3, 2002, Pages 693-705

  Wogalter, Michael S ^a   Smith Jackson, Tonya L ^a   Mills, Brian J ^a   Paine, Corrina S ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Consumer knowledge; Design of medical information; Direct to consumer; Drug advertisements; Risk communication

Indexed keywords

ADULT; COLOR; CONSUMER; CONTROLLED STUDY; DRUG MARKETING; FEMALE; HUMAN; HUMAN EXPERIMENT; INFORMATION PROCESSING; MALE; MEDICAL INFORMATION; PRINTING; PRIORITY JOURNAL; QUESTIONNAIRE; REVIEW; RISK; RISK BENEFIT ANALYSIS;

EID: 0036378605     PISSN: 00928615     EISSN: None     Source Type: Journal    
DOI: 10.1177/009286150203600324     Document Type: Review

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