Learning and the cognitive algebra of price expectations

Journal of Consumer Psychology

Volumn 6, Issue 4, 1997, Pages 365-388

  Shirai, Miyuri ^a   Meyer, Robert ^b  

^a UNIVERSITY OF TOKYO   (Japan)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21944444037     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp0604_03     Document Type: Article

References (25)

1. Adelman, L. (1981). The influence of formal, substantive, and contextual task properties and the relative effectiveness of different forms of feedback in multiple-cue probability learning tasks. Organizational Behavior and Human Performance, 27, 423-427.
2. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13, 411-454.
3. Anderson, N. H. (1981), Methods of information integration theory. New York: Academic.
4. Brehmer, B. (1969). Cognitive dependence on additive and configural cue-criterion relations. American Journal of Psychology, 82, 490-503.
5. Brehmer, B. (1980). In one word: Not from experience. Acta Psychologica, 45, 223-241.
6. Castellan, N. J. (1977). Decision making with multiple probabilistic cues. In N. J. Castellan, N. B. Pisoni, & G. R. Potts (Eds.), Cognitive theory (Vol. 2, pp. 131-154). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
7. Einhorn, H. (1970). The use of nonlinear, concompensatory models in decision making. Psychological Bulletin, 73, 221-230.
8. Fiske, S. T., & Pavelchak, M. A. (1986). Category-based versus piecemeal-based affective responses: Developments in schema-triggered affect. In R. Sorrentino & E. T. Higgins (Eds.), Handbook of motivation and cognition: Foundations of social behavior (pp. 167-203). New York: Guilford.
9. Gensch, D. H. (1987). Empirical evidence supporting the use of multiple models in analyzing a copulation. Journal of Marketing Research, 24, 197-207.
10. Hahn, G. J., & Shapiro, S. S. (1966). A catalog and computer program for the design and analysis of symmetric and asymmetric fractional factorial experiments (Tech. Rep. No. 66-C-165). Schenectady, NY: General Electric Corporate Research and Development Division.
11. Hardie, B. G. S., Johnson, E. J., & Fader, P. S. (1993). Modeling loss aversion and reference dependence effects on brand choice. Marketing Science, 12, 378-394.
12. Kalwani, M. U., Yim, C. K., Rinne, H. J., & Sugita, Y. (1990). A price expectations model of customer brand choice. Journal of Marketing Research, 27, 251-262.
13. Kalyanaram, G., & Winer, R. S. (1995). Empirical generalizations from reference price research. Marketing Science, 14(Part 2), G161-G169.
14. Krishnamurthi, L., Mazumdar, T., & Raj, S. P. (1992), Asymmetric response to price in consumer brand choice and purchase quality decisions. Journal of Consumer Research, 19, 387-400.
15. Lattin, J. M., & Bucklin, R. E. (1989). Reference effects of price and promotion on brand choice behavior. Journal of Marketing Research, 26, 299-310.
16. Mellers, B. A. (1980). Configurality in multiple-cue probability learning. American Journal of Psychology, 93, 429-443.
17. Meyer, R. J. (1987). The learning of multiattribute judgment policies. Journal of Consumer Research, 14, 155-173.
18. Murphy, G. L., & Wright, J. C. (1984). Changes in conceptual structure with expertise: Differences between real-world experts and novices. Journal of Experimental Psychology: Learning, Memory, and Cognition, 10, 144-155.
19. Payne, J. W. (1982). Contingent decision behavior. Psychological Bulletin, 92, 382-402.
20. Rajendran, K. N., & Tellis, G. J. (1994). Contextual and temporal components of reference price. Journal of Marketing, 58, 22-34.
21. Sujan, M. (1985). Consumer knowledge: Effects on evaluation strategies mediating consumer judgments. Journal of Consumer Research, 12, 31-46.
22. Wason, P. C. (1960). On failure to eliminate hypotheses in a conceptual task. Quarterly Journal of Experimental Psychology, 12, 129-140.
23. Winer, R. S. (1985). A price vector model of demand for consumer durables: Preliminary developments. Marketing Science, 4, 74-90.
24. Winer, R. S. (1986). A reference price model of brand choice for frequently purchased products. Journal of Marketing Research, 13, 250-256.
25. Winer, R. S. (1989). A multi-stage model of choice incorporating reference prices. Marketing Letters, 1, 27-36.