State-trait communication apprehension dimensions and potential clients' responses to help offering ads

Psychology and Marketing

Volumn 13, Issue 1, 1996, Pages 1-17

  Jones, David B ^a   Murray, Keith B ^b  

^a LA SALLE UNIVERSITY   (United States)

^b BRYANT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030306550     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1520-6793(199601)13:1<1::aid-mar1>3.0.co;2-k     Document Type: Article

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