Tourists’ preference structures for london’s tate modern gallery: The implications for strategic marketing

Journal of Travel and Tourism Marketing

Volumn 14, Issue 2, 2003, Pages 23-45

  Caldwell, Niall ^a   Coshall, John ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Conjoint analysis; Museums and galleries; Tate modern; Tourism

Indexed keywords

EID: 10144249383     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v14n02_02     Document Type: Article

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