Stakeholder analysis for multi-sector innovations

Journal of Business and Industrial Marketing

Volumn 17, Issue 2-3, 2002, Pages 181-203

  Bunn, Michele D ^a   Savage, Grant T ^a   Holloway, Betsy B ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b Department of Management ^*  (United States)

Author keywords

Business to businessmarketing; Innovation; Marketing strategy; Public sector; Stakeholders

Indexed keywords

EID: 0442267959     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210419808     Document Type: Article

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