Selecting marketing managers to effectively control global channels of distribution

International Marketing Review

Volumn 19, Issue 5, 2002, Pages 525-544

  Harvey, Michael ^a   Novicevic, Milorad M ^b  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b UNIVERSITY OF WISCONSIN LA CROSSE   (United States)

Author keywords

Distribution management; Employees; Global marketing; Marketing management; Span of control; Transaction costs

Indexed keywords

EID: 0442264929     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210445310     Document Type: Article

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