Modelling the Effects of Firm-Specific and Environmental Characteristics on Export Marketing Performance

Journal of Global Marketing

Volumn 16, Issue 3, 2003, Pages 53-74

  O'cass, Aron ^a   Julian, Craig ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Export marketing performance; Marketing mix strategy; Thailand

Indexed keywords

EID: 0345491849     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v16n03_04     Document Type: Review

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