Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions

Journal of Marketing Communications

Volumn 9, Issue 3, 2003, Pages 129-146

  Eagle, Lynne ^a   Bulmer, Sandy ^a   De Bruin, Anne ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Children; Internet advertising; Video games; Violence

Indexed keywords

EID: 0344924900     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726032000088904     Document Type: Review

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