Children's Influence on Chinese Families' Newfound Leisure Time and Its Marketing Implications

Asia Pacific Journal of Marketing and Logistics

Volumn 8, Issue 3, 1996, Pages 32-57

  Mcneal, James U ^a   Mindy, F J ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

children; Chinese; drawings; leisure; marketing

Indexed keywords

EID: 84992957263     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/eb010277     Document Type: Review

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