Perceived cultural congruence's influence on employed communication strategies and resultant performance: A transitional economy international joint venture illustration

International Business Review

Volumn 12, Issue 4, 2003, Pages 499-521

  Zeybek, Ali Yavuz ^a   O'Brien, Matthew ^b   Griffith, David A ^c  

^a Cosmos Foundation ^*  (United States)

^b UNIVERSITY OF ARIZONA   (United States)

^c UNIVERSITY OF HAWAII   (United States)

Author keywords

Communication; International joint venture; Kazakhstan; Performance; Transitional economy

Indexed keywords

EID: 0038308431     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(03)00041-6     Document Type: Article

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