-
1
-
-
0033450459
-
Marketing in the network economy
-
Achrol, R. S., & Kotler, P. (1999). Marketing in the network economy. Journal of Marketing, 63, 146-163.
-
(1999)
Journal of Marketing
, vol.63
, pp. 146-163
-
-
Achrol, R.S.1
Kotler, P.2
-
2
-
-
0002122929
-
International market entry and expansion via independent or integrated channels of distribution
-
(January)
-
Anderson, E., & Coughlan, A. (1987). International market entry and expansion via independent or integrated channels of distribution. Journal of Marketing, 51(January), 71-82.
-
(1987)
Journal of Marketing
, vol.51
, pp. 71-82
-
-
Anderson, E.1
Coughlan, A.2
-
3
-
-
84986146859
-
Modes of foreign entry: A transaction cost analysis and propositions
-
Anderson, E., & Gatignon, H. (1986). Modes of foreign entry: a transaction cost analysis and propositions. Journal of International Business Studies, 17(3), 1-26.
-
(1986)
Journal of International Business Studies
, vol.17
, Issue.3
, pp. 1-26
-
-
Anderson, E.1
Gatignon, H.2
-
4
-
-
21844489555
-
Dyadic business relationships within a business network context
-
(October)
-
Anderson, J. C., Hakansson, H., & Johanson, J. (1994). Dyadic business relationships within a business network context. Journal of Marketing, 58(October), 1-15.
-
(1994)
Journal of Marketing
, vol.58
, pp. 1-15
-
-
Anderson, J.C.1
Hakansson, H.2
Johanson, J.3
-
5
-
-
0002226088
-
New strategies in emerging economics
-
Arnold, D., & Quelch, J. (1998). New strategies in emerging economics. Sloan Management Review, 40(1), 7-20.
-
(1998)
Sloan Management Review
, vol.40
, Issue.1
, pp. 7-20
-
-
Arnold, D.1
Quelch, J.2
-
6
-
-
0031500388
-
Antecedents and performance implications of channel integration in foreign markets
-
Aulakh, P. S., & Kotabe, M. (1997). Antecedents and performance implications of channel integration in foreign markets. Journal of International Business Studies, 35(1), 145-173.
-
(1997)
Journal of International Business Studies
, vol.35
, Issue.1
, pp. 145-173
-
-
Aulakh, P.S.1
Kotabe, M.2
-
7
-
-
85131718561
-
Export behavior of small sized Wisconsin manufacturing firms
-
Bilkey, W. J., & Tesar, G. (1977). Export behavior of small sized Wisconsin manufacturing firms. Journal of International Business Studies, 8(1), 93-98.
-
(1977)
Journal of International Business Studies
, vol.8
, Issue.1
, pp. 93-98
-
-
Bilkey, W.J.1
Tesar, G.2
-
8
-
-
0034384134
-
Managing marketing channel opportunism: The efficacy of alternative governance mechanism
-
(April)
-
Brown, J. R., Dev, S., & Lee, D. -J. (2000). Managing marketing channel opportunism: the efficacy of alternative governance mechanism. Journal of Marketing, 64(April), 51-65.
-
(2000)
Journal of Marketing
, vol.64
, pp. 51-65
-
-
Brown, J.R.1
Dev, S.2
Lee, D.-J.3
-
9
-
-
0004328769
-
-
(6th ed.). USA: Irwin McGraw-Hill
-
Cravens, D. W. (2000). Strategic marketing. (6th ed.). USA: Irwin McGraw-Hill.
-
(2000)
Strategic Marketing
-
-
Cravens, D.W.1
-
10
-
-
0000111684
-
Making fast strategic decisions in high-velocity environments
-
Eisenhardt, K. (1989). Making fast strategic decisions in high-velocity environments. Academy of Management Journal, 32(3), 543-576.
-
(1989)
Academy of Management Journal
, vol.32
, Issue.3
, pp. 543-576
-
-
Eisenhardt, K.1
-
11
-
-
0031490702
-
Experiential knowledge and costs in the internationalization process
-
Eriksson, K., Johanson, J., Majkgard, A., & Sharma, D. (1997). Experiential knowledge and costs in the internationalization process. Journal of International Business Studies, 28(2), 337-359.
-
(1997)
Journal of International Business Studies
, vol.28
, Issue.2
, pp. 337-359
-
-
Eriksson, K.1
Johanson, J.2
Majkgard, A.3
Sharma, D.4
-
12
-
-
84984729488
-
The experience factor in foreign market entry behavior of service firms
-
Erramilli, M. K. (1991). The experience factor in foreign market entry behavior of service firms. Journal of International Business Studies, 22(3), 479-502.
-
(1991)
Journal of International Business Studies
, vol.22
, Issue.3
, pp. 479-502
-
-
Erramilli, M.K.1
-
13
-
-
0031480348
-
Patterns of credible commitments: Territory and brand selectivity in industrial distribution channels
-
(April)
-
Fein, A. J., & Anderson, E. (1997). Patterns of credible commitments: territory and brand selectivity in industrial distribution channels. Journal of Marketing, 61(April), 19-34.
-
(1997)
Journal of Marketing
, vol.61
, pp. 19-34
-
-
Fein, A.J.1
Anderson, E.2
-
14
-
-
22644450074
-
Organizing and managing channels of distribution
-
Frazier, G. (1999). Organizing and managing channels of distribution. Journal of the Academy of Marketing Science, 27(2), 226-240.
-
(1999)
Journal of the Academy of Marketing Science
, vol.27
, Issue.2
, pp. 226-240
-
-
Frazier, G.1
-
15
-
-
0030496379
-
Determinants of distribution intensity
-
(October)
-
Frazier, G., & Lassar, W. (1996). Determinants of distribution intensity. Journal of Marketing, 60(October), 39-51.
-
(1996)
Journal of Marketing
, vol.60
, pp. 39-51
-
-
Frazier, G.1
Lassar, W.2
-
16
-
-
0033426711
-
Governance value analysis and marketing strategy
-
Ghosh, M., & John, G. (1999). Governance value analysis and marketing strategy. Journal of Marketing, 63, 131-145.
-
(1999)
Journal of Marketing
, vol.63
, pp. 131-145
-
-
Ghosh, M.1
John, G.2
-
17
-
-
0004012373
-
Developing relationships in business networks
-
London: Routledge
-
Hakansson, H., & Snehota, I. (1995). Developing relationships in business networks. London: Routledge.
-
(1995)
-
-
Hakansson, H.1
Snehota, I.2
-
18
-
-
0002192443
-
Are entry strategies for foreign markets changing? The case of Swedish investments in Japan
-
Hedlung, G., & Kverneland, A. (1985). Are entry strategies for foreign markets changing? The case of Swedish investments in Japan. International Studies of Management and Organization, 15(2), 41-59.
-
(1985)
International Studies of Management and Organization
, vol.15
, Issue.2
, pp. 41-59
-
-
Hedlung, G.1
Kverneland, A.2
-
19
-
-
11344262144
-
Interorganizational governance in marketing channels
-
(January)
-
Heide, J. B. (1994). Interorganizational governance in marketing channels. Journal of Marketing, 58(January), 71-85.
-
(1994)
Journal of Marketing
, vol.58
, pp. 71-85
-
-
Heide, J.B.1
-
20
-
-
0035601866
-
Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: Implications for managing global marketing operations
-
(October)
-
Hewett, K., & Bearden, W. (2001). Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: Implications for managing global marketing operations. Journal of Marketing, 65(October), 51-66.
-
(2001)
Journal of Marketing
, vol.65
, pp. 51-66
-
-
Hewett, K.1
Bearden, W.2
-
21
-
-
0034339396
-
Strategy in emerging economics
-
Hoskisson, R., Eden, L., Lau, C., & Wright, M. (2000). Strategy in emerging economics. Academy of Management Journal, 43(3), 249-267.
-
(2000)
Academy of Management Journal
, vol.43
, Issue.3
, pp. 249-267
-
-
Hoskisson, R.1
Eden, L.2
Lau, C.3
Wright, M.4
-
22
-
-
85088437439
-
The internationalization process of the firm-a model of knowledge development and increasing foreign market commitments
-
Johanson, J., & Vahlne, J. -E. (1977). The internationalization process of the firm-a model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23-32.
-
(1977)
Journal of International Business Studies
, vol.8
, Issue.1
, pp. 23-32
-
-
Johanson, J.1
Vahlne, J.-E.2
-
23
-
-
0002439737
-
Beyond vertical integration-the rise of the value adding partnership
-
(Jul-Aug)
-
Johnston, R., & Lawrence, P. R. (1988). Beyond vertical integration-the rise of the value adding partnership. Harvard Business Review, 66(Jul-Aug), 95-101.
-
(1988)
Harvard Business Review
, vol.66
, pp. 95-101
-
-
Johnston, R.1
Lawrence, P.R.2
-
24
-
-
2442506637
-
-
(2nd ed). USA: Irwin McGraw-Hill
-
Johansson, J. K. (2000). Global marketing (2nd ed). USA: Irwin McGraw-Hill.
-
(2000)
Global Marketing
-
-
Johansson, J.K.1
-
25
-
-
0002406554
-
A transaction cost analysis model of channel integration in international markets
-
(May)
-
Klein, S. G., Frazier, G. L., & Roth, V. J. (1990). A transaction cost analysis model of channel integration in international markets. Journal of Marketing Research, 27(May), 196-208.
-
(1990)
Journal of Marketing Research
, vol.27
, pp. 196-208
-
-
Klein, S.G.1
Frazier, G.L.2
Roth, V.J.3
-
26
-
-
0000160102
-
Operating flexibility, global manufacturing, and the option value of a multinational network
-
Kogut, B., & Kulatilaka, N. (1994). Operating flexibility, global manufacturing, and the option value of a multinational network. Management Science, 40(1), 123-137.
-
(1994)
Management Science
, vol.40
, Issue.1
, pp. 123-137
-
-
Kogut, B.1
Kulatilaka, N.2
-
29
-
-
0033414430
-
Learning to compete in a transition economy: Experience, environment and performance
-
Luo, Y., & Peng, M. W. (1999). Learning to compete in a transition economy: experience, environment and performance. Journal of International Business Studies, 30(2), 269-296.
-
(1999)
Journal of International Business Studies
, vol.30
, Issue.2
, pp. 269-296
-
-
Luo, Y.1
Peng, M.W.2
-
30
-
-
0030516173
-
Interdependency, contracting, and relational behavior in marketing channels
-
(October)
-
Lusch, R., & Brownm, J. (1996). Interdependency, contracting, and relational behavior in marketing channels. Journal of Marketing, 60(October), 19-38.
-
(1996)
Journal of Marketing
, vol.60
, pp. 19-38
-
-
Lusch, R.1
Brownm, J.2
-
32
-
-
21344475322
-
The commitment-trust theory of relationship marketing
-
(July)
-
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(July), 20-38.
-
(1994)
Journal of Marketing
, vol.58
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
33
-
-
0005125351
-
A model of buyer-supplier relations with implications for the multinational firm
-
R. Mudambi, & M. Ricketts (Eds.), London: Routledge
-
Mudambi, R., & Mudambi, S. (1998). A model of buyer-supplier relations with implications for the multinational firm. In R. Mudambi, & M. Ricketts (Eds.), The organization of the firm: international business perspectives. London: Routledge.
-
(1998)
The Organization of the Firm: International Business Perspectives
-
-
Mudambi, R.1
Mudambi, S.2
-
34
-
-
85151595214
-
Progress towards buyer-supplier partnership-evidence from small and medium sized manufacturing firms
-
Wincott Discussion Papers. UK: University of Buckingham
-
Mudambi, R., & Schrunder, C. (1995). Progress towards buyer-supplier partnership-evidence from small and medium sized manufacturing firms. Wincott Discussion Papers. UK: University of Buckingham.
-
(1995)
-
-
Mudambi, R.1
Schrunder, C.2
-
35
-
-
0003904093
-
Transforming post-communist political economies: Task force on economies in transition
-
National Research Council. Washington, DC: National Academy Press
-
Nelson, J. M., Tilley, C., & Waler, L. (1998). Transforming post-communist political economies: task force on economies in transition. National Research Council. Washington, DC: National Academy Press.
-
(1998)
-
-
Nelson, J.M.1
Tilley, C.2
Waler, L.3
-
37
-
-
0001098491
-
Coalitions and global strategy
-
M. E. Porter (Ed.), Boston: Harvard Business School Press
-
Porter, M. E., & Fuller, M. B. (1986). Coalitions and global strategy. In M. E. Porter (Ed.), Competition in global industries. Boston: Harvard Business School Press.
-
(1986)
Competition in Global Industries
-
-
Porter, M.E.1
Fuller, M.B.2
-
38
-
-
0001094057
-
The global logic of strategic alliances
-
Mar-Apr
-
Ohmae, K. (1989). The global logic of strategic alliances. Harvard Business Review, Mar-Apr, 143-154.
-
(1989)
Harvard Business Review
, pp. 143-154
-
-
Ohmae, K.1
-
39
-
-
0031312752
-
Transaction cost analysis: Past, present and future applications
-
(October)
-
Rindfleisch, A., & Heide, J. (1997). Transaction cost analysis: past, present and future applications. Journal of Marketing, 61(October), 30-54.
-
(1997)
Journal of Marketing
, vol.61
, pp. 30-54
-
-
Rindfleisch, A.1
Heide, J.2
-
40
-
-
0004155495
-
Entry strategies for international markets
-
Lexington, MA: Lexington Books
-
Root, F. R. (1994). Entry strategies for international markets. Lexington, MA: Lexington Books.
-
(1994)
-
-
Root, F.R.1
-
42
-
-
84960669163
-
International investment and international trade in the product cycle
-
(May)
-
Vernon, R. (1966). International investment and international trade in the product cycle. Quarterly Journal of Economics, 80(May), 190-207.
-
(1966)
Quarterly Journal of Economics
, vol.80
, pp. 190-207
-
-
Vernon, R.1
-
43
-
-
0034365509
-
Opportunism in interfirm relationships: Forms, outcomes, and solutions
-
(October)
-
Wathne, K., & Heide, J. (2000). Opportunism in interfirm relationships: forms, outcomes, and solutions. Journal of Marketing, 64(October), 36-51.
-
(2000)
Journal of Marketing
, vol.64
, pp. 36-51
-
-
Wathne, K.1
Heide, J.2
-
44
-
-
0041385347
-
The changing role of marketing in the corporation
-
(October)
-
Webster, F. E. (1992). The changing role of marketing in the corporation. Journal of Marketing, 56(October), 1-17.
-
(1992)
Journal of Marketing
, vol.56
, pp. 1-17
-
-
Webster, F.E.1
-
45
-
-
21844507233
-
Relationship marketing and distribution channels
-
Weitz, B., & Jap, S. (1995). Relationship marketing and distribution channels. Journal of the Academy of Marketing Science, 23(4), 305-320.
-
(1995)
Journal of the Academy of Marketing Science
, vol.23
, Issue.4
, pp. 305-320
-
-
Weitz, B.1
Jap, S.2
|