Vertical relationships and dual branding strategies in the Italian food industry

Agribusiness

Volumn 13, Issue 2, 1997, Pages 185-195

  Galizzi, G ^a   Venturini, L ^a   Boccaletti, S ^a  

^a UNIVERSITÀ CATTOLICA DEL SACRO CUORE   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547276405     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(199703/04)13:2<185::AID-AGR7>3.0.CO;2-Z     Document Type: Article

References (16)

1. L. Venturini, “Vertical Competition, Endogenous Sunk Costs and Market Structure in Food Industries,” in Marketing and Food, Contributed Papers, VI EAAE Congress, Stresa, 1993.
2. M. S. Albion, Advertising's Hidden Effects, Auburn House Publishing Company, Boston, MA, 1983.
3. S. J. Hoch and S. Banerji, “When Do Private Labels Succeed?” Sloan Management Review, Summer, 57 (1993).
4. K. Davies, C. T. Gilligan, and C. J. Sutton, “The Development of Own Label Product Strategies in Grocery and DIY retailing in the United Kingdom,” International Journal of Retailing, 1, 7 (1986).
5. F. Glémet and R. Mira, “Solving the brand leader's dilemma,” The McKinsey Quarterly, 4, 87 (1993).
6. J. M. Connor, R. T. Rogers, B. W. Marion, and W. F. Mueller, The Food Manufacturing Industries: Structures, Strategies, Performance and Policies, Lexington Books, Lexington, MA, 1985.
7. J. Sutton, Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration, MIT Press, Cambridge, MA, 1991.
8. P. Kaas, “The Rise of Discount: How to Survive the Profit Squeeze,” British Food Journal, 96, 18 (1994).
9. D. Hughes, “Building Partnerships and Alliances in the European Food Industry,” in Economics of Innovation: The Case of Food Industry, G. Galizzi and L. Venturini, Eds., Physica-Verlag, Berlin, (1996).
10. G. De Jonquière, “Power of private labels,” Financial Times, May 20, 1993.
11. L. Venturini and R. Pieri, “Vertical Competition and Deconcentration: An Analysis of Cross-Country Structural Changes in the European Frozen Food Industry,” in Food Marketing and Food Industries in the Single European Market, H. E. Buchholz and H. Wendt, Eds., FAL Volken-rode, Braunschweig, 1991.
12. L. Venturini, “Endogenous Sunk Costs and Structural Changes in the Italian Food Industry, Structural Change in the European Food Industries,” EU AAIR Programme, Discussion Paper Series, 2 (1964).
13. L. Artuffo, “Italy to Find Own Brands Abroad?” GDO Week, 23, 5 (1995).
14. J. M. Connor and E. B. Peterson, “Market Structure Determinants of National Brand-Private Label Price Differences of Manufactured Food Products,” The Journal of Industrial Economics, 40, 157 (1992).
15. W. H. Greene, Econometric Analysis, MacMillan, New York, 1990.
16. R. S. Pindyck and D. L. Rubinfeld, “Econometric Models and Economic Forecasts,” Second Edition, McGraw-Hill, New York, 1981.