Introducing new products can be hazardous to your company: Use the right new-solutions delivery tools

IEEE Engineering Management Review

Volumn 30, Issue 1, 2002, Pages 23-31

  Berggren, Eric ^a   Nacher, Thomas ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; COST EFFECTIVENESS; CUSTOMER SATISFACTION; DECISION MAKING; EMPOWERMENT OF PERSONNEL; INDUSTRIAL MANAGEMENT; INFORMATION DISSEMINATION; MANAGERS; MARKETING; PERSONNEL TRAINING; QUALITY FUNCTION DEPLOYMENT; SALES;

MARKET-PRODUCT DETERMINANTS; ORGANIZATION STRUCTURE; ORGANIZATIONAL CONTEXT; PRODUCT-CUSTOMER FIT; STRATEGIC LEADERSHIP;

PRODUCT DEVELOPMENT;

EID: 0036494538     PISSN: 03608581     EISSN: None     Source Type: Journal    
DOI: 10.1109/EMR.2002.1022402     Document Type: Article

References (24)

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4. Generating new product ideas: An initial investigation of the role of market information and organizational characteristics
5. Cross-functional product development teams, creativity, and the innovativeness of new consumer products
6. A model of new product development: An empirical test
7. Avoiding the guillotine
8. Masters of innovation
9. Right process, right product
10. Lights, camera, innovation
11. Business marketing: Understand what customers value
12. Product development for services