메뉴 건너뛰기




Volumn 55, Issue 7, 2002, Pages 611-622

The sports network: Insights into the shifting balance of power

Author keywords

Dependency; Media; Network theory; Power; Relationships; Sponsors; Sports; Transactions

Indexed keywords


EID: 0036267526     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(00)00191-0     Document Type: Article
Times cited : (29)

References (38)
  • 7
    • 85002015164 scopus 로고
    • British Sports Council. British Sports Council Report. London: Independent Television News (ITN), (19/5/96)
    • (1995)
  • 20
    • 85002419827 scopus 로고    scopus 로고
    • International Event Group (IEG). Annual estimates of sponsorship expenditure. Chicago: IEG Sponsorship Report
    • (2000)
  • 26
    • 85001952355 scopus 로고    scopus 로고
    • Mintel Sponsorship 2000, Special Report, Mintel International Group, London
    • (2000)
  • 28
    • 85002366148 scopus 로고
    • Judging the efficiency of sponsorship, experiences from the 1986 Soccer World Cup. 40th ESOMAR Marketing Research Congress, Montreux, Switzerland, Conference Proceedings, General Sessions, (13th-17th November). Amsterdam: ESOMAR
    • (1987) , pp. 563-593
    • Otker, T.1    Hayes, P.2
  • 30
    • 0001784129 scopus 로고    scopus 로고
    • Awareness as a measure of sponsorship effectiveness: The Adelaide Formula One Grand Prix and evidence of incidental ambush effects
    • (1997) J. Mark Commun , vol.3 , pp. 1-20
    • Quester, P.1
  • 31
    • 0001921796 scopus 로고
    • The long term effects of sponsorship in corporate and product image - Findings of a unique experience
    • (1994) Mark Res. Today , vol.22 , Issue.1 , pp. 62-74
    • Rajaretnam, J.1
  • 34
    • 85002433652 scopus 로고    scopus 로고
    • Sponsorship Research International (SRI). World-wide sponsorship market values. London: SRI London
    • (1997)
  • 35
    • 85002433623 scopus 로고    scopus 로고
    • Sponsorship Research International (SRI). World-wide sponsorship market values. London: SRI London
    • (2000)
  • 36
    • 85002464858 scopus 로고    scopus 로고
    • Sports Strategy. Targetting sporting change Dublin: Irish Sport Council
    • (1997)
  • 38
    • 4243727205 scopus 로고    scopus 로고
    • An examination of inter-relationships between sport, media and sponsor to determine the shifting balance of power between the actors in the sports network
    • M. Comm Thesis, University College Dublin
    • (1998)
    • Wolfe, R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.