Overall evaluation rating scales: An assessment

International Journal of Market Research

Volumn 42, Issue 3, 2000, Pages 301-310

  Amoo, Taiwo ^a   Friedman, Hershey H ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346206395     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530004200303     Document Type: Article

References (12)

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