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Volumn 21, Issue 1, 1999, Pages 49-59

What's wrong with "deceptive" advertising?

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EID: 0039523884     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1005985723779     Document Type: Article
Times cited : (30)

References (14)
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  • 6
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    • Recent developments in FTC policy on deception
    • Ford, G. T. and J. E. Calfee: 1986, 'Recent Developments in FTC Policy on Deception', Journal of Marketing 50, 82-103.
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    • Ford, G.T.1    Calfee, J.E.2
  • 7
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    • Deception in advertising: A conceptual approach
    • Gardner, D. M.: 1975, 'Deception in Advertising: A Conceptual Approach', Journal of Marketing 39, 40-46.
    • (1975) Journal of Marketing , vol.39 , pp. 40-46
    • Gardner, D.M.1
  • 8
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    • Autonomy and benevolent lies
    • Cambridge University Press, Cambridge
    • Hill, T. E.: 1991, 'Autonomy and Benevolent Lies', in Autonomy and Self-Respect (Cambridge University Press, Cambridge).
    • (1991) Autonomy and Self-Respect
    • Hill, T.E.1
  • 10
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    • The FDA approach to defining misleading advertising
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  • 11
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    • Viewer miscomprehension of televised communication: Selected findings
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    • Jacoby, J.1    Hoyer, W.D.2
  • 12
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    • Consumer research in FTC versus kraft (1991): A case of heads we win, tails you lose?
    • Jacoby, J. and G. J. Szybillo: 1995, 'Consumer Research in FTC Versus Kraft (1991): A Case of Heads We Win, Tails You Lose?', Journal of Public Policy and Marketing 14, 1-14.
    • (1995) Journal of Public Policy and Marketing , vol.14 , pp. 1-14
    • Jacoby, J.1    Szybillo, G.J.2
  • 13
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    • Children as consumers: An ethical evaluation of children's advertising
    • Paine, L. S.: 1984, 'Children as Consumers: An Ethical Evaluation of Children's Advertising', Business & Professional Ethics Journal 3, 119-146.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.