Database marketing practice: Protecting consumer privacy

Journal of Public Policy and Marketing

Volumn 16, Issue 1, 1997, Pages 147-155

  Thomas, Robert E ^a   Maurer, Virginia G ^a  

^a UNIVERSITY OF FLORIDA   (United States)

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[No Author keywords available]

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EID: 0031516215     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569701600117     Document Type: Article

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