Marketing effectiveness and business performance in the hotel industry

Journal of Hospitality and Leisure Marketing

Volumn 6, Issue 2, 1999, Pages 29-55

  Appiah Adu, Kwaku ^a   Fyall, Alan ^b   Singh, Satyendra ^c  

^a UNIVERSITY OF PORTSMOUTH   (United Kingdom)

^b Craiglockhart Campus   (United Kingdom)

^c UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

Business performance; Hotels; Marketing effectiveness; UK

Indexed keywords

EID: 84991871432     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v06n02_04     Document Type: Article

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