The marketing planning index: A tool for measuring strategic marketing effectiveness

Journal of Travel and Tourism Marketing

Volumn 7, Issue 3, 1998, Pages 41-60

  Phillips, Paul A ^a   Moutinho, Luiz ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002513325     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v07n03_03     Document Type: Article

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