Competitive Advantage in the Hotel Industry - Success Through Differentiation

Journal of Vacation Marketing

Volumn 3, Issue 2, 1997, Pages 170-173

  Taylor, Hugh ^a  

^a NONE   (United Kingdom)

Author keywords

Brand Definition; Competitive Advantage; Differentiation; Focusing; Market Research; Marketing Strategy

Indexed keywords

EID: 0002406652     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679700300207     Document Type: Article

References (0)