Conjoint model for Internet shopping malls using customer's purchasing data

Expert Systems with Applications

Volumn 19, Issue 1, 2000, Pages 59-66

  Lee, D H ^a   Kim, S H ^a   Ahn, B S ^b  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b Hansung University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

DATA REDUCTION; ELECTRONIC COMMERCE; INTERNET; MARKETING; MATHEMATICAL MODELS; SHOPPING CENTERS; STRATEGIC PLANNING;

CONJOINT MODELS; CUSTOMER RELATION MANAGEMENT;

EXPERT SYSTEMS;

EID: 0034227343     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0957-4174(00)00020-8     Document Type: Article

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