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Volumn 93, Issue 8, 2000, Pages 400-401

Direct-to-consumer advertising: The future in Europe

Author keywords

[No Author keywords available]

Indexed keywords

NON PRESCRIPTION DRUG;

EID: 0033836758     PISSN: 01410768     EISSN: None     Source Type: Journal    
DOI: 10.1177/014107680009300803     Document Type: Note
Times cited : (7)

References (19)
  • 1
    • 0000319666 scopus 로고
    • Direct-to-consumer advertising of prescription drugs: Withdrawal of moratorium
    • (1985) Fed Register , vol.50 , pp. 36677-36678
  • 2
    • 0030256952 scopus 로고    scopus 로고
    • Why do American drug companies spend more than $12 billion a year pushing drugs? Is it education or promotion? Characteristics of materials distributed by drug companies: Four points of view
    • (1996) J Gen Intern Med , vol.11 , pp. 637-639
    • Wolfe, S.M.1
  • 4
    • 0008248142 scopus 로고    scopus 로고
    • Companies selling medical products on the web will need to focus their strategies around the end-user
    • 3 February
    • (2000) Financial Times
    • Firn, D.1
  • 6
    • 0033608353 scopus 로고    scopus 로고
    • Advertising by pharmaceutical companies in eBMJ
    • (1999) BMJ , vol.318 , pp. 598
    • McKechnie, S.1
  • 7
    • 0008248143 scopus 로고    scopus 로고
    • Medicines Control Agency v Bristol-Myers Squibb
    • ABPI; Internet sit; (November)
    • (1999) Code of Practice Review , pp. 73-78
  • 8
    • 0033608189 scopus 로고    scopus 로고
    • Direct-to-consumer prescription drug advertising builds bridges between patients and physicians
    • (1999) JAMA , vol.281 , pp. 380-382
    • Holmer, A.F.1
  • 9
    • 0033589527 scopus 로고    scopus 로고
    • Doctors feel pressurised by direct to consumer advertising
    • (1999) BMJ , vol.319 , pp. 1321
    • Spurgeon, D.1
  • 14
    • 0032576389 scopus 로고    scopus 로고
    • Patient-information leaflets and prescriber competence
    • (1998) Lancet , vol.352 , pp. 1724
    • Collier, J.1
  • 15
    • 0025311503 scopus 로고
    • Conflicts of interest in medical center/industry research relationships
    • (1990) JAMA , vol.263 , pp. 2790-2793
  • 17
    • 0033608127 scopus 로고    scopus 로고
    • Direct-to-consumer marketing of prescription drugs
    • (1999) JAMA , vol.281 , pp. 382-384
    • Hollon, M.F.1
  • 19
    • 0028608074 scopus 로고
    • Medicine at the centre of the nation's affairs
    • (1994) BMJ , vol.309 , pp. 1730-1733
    • Shock, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.