The ipsative process to reduce response set bias

Public Opinion Quarterly

Volumn 41, Issue 3, 1977, Pages 379-384

  Cunningham, William H ^a   Cunningham, Isabella C M ^a   Green, Robert T ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0007127280     PISSN: 0033362X     EISSN: None     Source Type: Journal    
DOI: 10.1086/268394     Document Type: Article

References (4)

1. Clemans, William V. 1956 “An analytical and empirical examination of some properties of ipsative measures.” Psychometric Monographs 14.
2. Green, Robert T., William H. Cunningham, and Isabella C. M. Cunningham 1975 “The effectiveness of standardized global advertising.” Journal of Advertising 4:25-30.
3. Kristofferson, M. 1974 “Extreme response style in cross cultural research: a reminder.” Journal of Cross Cultural Research 5:465-480.
4. Manaster, Guy J., and Robert J. Havighurst 1972 Cross-National Research: Socio-Psychological Methods and Problems. Boston: Houghton Mifflin.