Advertising effects on consumer welfare: Prices paid and liking for brands selected

Marketing Letters

Volumn 7, Issue 1, 1996, Pages 19-29

  Mitra, Anusree ^a   Lynch Jr , John G ^b  

^a AMERICAN UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Advertising effects; Advertising information; Consideration set; Consumer welfare; Differentiating advertising; Price sensitivity; Product and brand choice

Indexed keywords

EID: 0002268124     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00557308     Document Type: Article

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